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Information Systems and Business Analytics |
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IS 415 - Big Data Analytics and Business Innovation
Many organizations are working with unmanageably large data sets, called Big Data, and the importance of using data analytics that can cope with this scale of data is considerable. Organizations’ ability to identify patterns and to gain analytical results to achieve competitive advantages creates great opportunities for business innovation, as organizations are capable of harvesting relevant data and using it to make the best decisions to achieve business innovations. Efficiently extracting, interpreting, and learning from Big Data requires a new generation of scalable algorithms as well as new data management technologies. This course will explore key data analysis and management techniques applied to Big Data and its impact on business innovations.
Lecture
3 Credits
Prerequisite: BUS 150
Offered in Fall & Spring
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IS 420 - Decision Support Systems
The course presents characteristics of Decision Support Systems, computer-based information systems that attempt to meet the information needs of management by stimulating a person/machine interaction. Central to the course is a focus on DSS analysis, design, and building techniques, which are then applied to a student project. Additional topics include decision making, user-driven computing, DSS languages, organizational issues and implications of artificial intelligence. Selections from the current DSS literature will be discussed and evaluated. A course project is required.
Lecture
3 Credits
Prerequisite: BUS 150
Not Liberal Arts Offered in the Spring Semester
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IS 425 - Building Client/Server Applications
This course will emphasize computer applications development in a client/server computing environment. A client/server model is presented and contrasted with other types of systems implementation. Primary emphasis is given to designing and developing applications systems using a fourth generation development language appropriate for the client/server platform. Issues of managing this technology are discussed. A course project is required.
Lecture
3 Credits
Prerequisite: BUS 150
Not Liberal Arts Offered in the Spring Semester
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IS 430 - Managing Network Systems
The features of centralized, decentralized and distributed systems are examined. The impact of distributed systems on the business enterprise is evaluated using case studies describing systems currently available. Technology implications of computer hardware, software and communications are discussed as they relate to the design, development, and implementation of various types of distributed data processing systems. A course project is required.
Lecture
3 Credits
Prerequisite: BUS 150
Not Liberal Arts Offered in the Spring Semester
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IS 431 - Building Mobile Business Applications
This course covers how to develop business applications for mobile platforms. Sample mobile business applications will be dissected, and tool suites for the development of mobile software will be covered, including programming languages, frameworks, libraries and integrated development environments. Topics include: design of mobile user interfaces, application life-cycle, multi-threading, inter-process communication, data persistency, content providers, background services, geo-location and mapping, networking and web services, telephony, messaging, graphics, performance, and security. The target computing environment changes overtime; currently the course mainly explores the Android Operating system and its supporting SDK, but sample apps for iPhone will be discussed as well. We will begin by using simulators before porting to actual devices.
Lecture
3 Credits
Prerequisite: BUS 150
Offered in the Fall Semester
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IS 432 - Application of Information Systems Analysis to Business
Business models are used to describe and classify businesses (especially in an entrepreneurial setting), but they are also used by managers inside companies to explore possibilities for future development. This course analyzes the design, and the transformation of business enterprises. The analysis is done by investigating the main business goals of the organization, e.g. strategic business objectives, critical success factors and key performance indicators. Models to be analyzed include: Bricks and Clicks Business Models, Collective Business Models, Cutting out the Middleman Model, Direct Sales Model, and Franchise Model.
Lecture
3 Credits
Prerequisite: BUS 150
Offered in the Spring Semester
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IS 435 - Risk Analysis and Decision Technology
Decision technology to support risk management for an organization is the main topic of this course. Methods to plan for business continuity given the inherent aspect of uncertainty and risk are addressed. Topics include: risk assessment, project risk, control measures, business impact analysis, business continuity strategies, sources of knowledge, data and analytical models, structuring decisions, complex decision making, feasibility analysis of alternatives, sensitivity analysis, modeling uncertainty, simulation, value of information, modeling preferences, risk attitudes, conflicting objectives, and information technologies in crisis and disaster management. A wide range of threats, vulnerabilities and risks will be addressed and the most useful decision technologies in developing strategies and plans will be addressed.
Lecture
3 Credits
Prerequisites: BUS 150 and BUS 210
Not Liberal Arts Offered When Needed
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IS 440 - Audit and Control of Information Systems
This course introduces the concepts of computer-based auditing and control of information systems. Various types of layered control structures are discussed in the context of a secure environment. Hardware, software and personnel controls are presented along with audit strategies for successful implementation. Audit programs for advanced concepts in information systems (database, networks) are developed. A course project implementing CAAT is required.
Lecture
3 Credits
Prerequisite: BUS 150
Not Liberal Arts Offered in the Fall Semester
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IS 445 - Cybersecurity for Business Resilience
This course explores several critical areas of information systems security from management perspectives. Topics included are the following: security, control and audit of information systems, cryptography, operating systems security, applications security, database security, network security, web security, and physical security.
Lecture
3 Credits
Prerequisite: BUS 150
Offered in Fall & Spring
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IS 450 - Seminar in Information Systems
An advanced course in information systems that will focus on a special topic or theme. This course is designed as a vehicle to explore current and emerging technologies in the field. A significant project is required.
Lecture
3 Credits
Prerequisite: BUS 150 . For Information Systems majors only
Not Liberal Arts
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IS 461 - Independent Study in Information Systems
Students undertake an advanced, specialized study project not covered by the regular course offerings. Students participate in individual conferences with a faculty member to plan, execute, and discuss the project.
Lecture
3 Credits
Prerequisites: BUS 150 and Senior Standing
Not Liberal Arts Open to Seniors Only Offered When Needed
Department Consent Required
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IS 462 - Independent Study in Information Systems
Students undertake an advanced, specialized study project not covered by the regular course offerings. Students participate in individual conferences with a faculty member to plan, execute and discuss the project.
Lecture
3 Credits
Prerequisites: BUS 150 and Senior Standing
Not Liberal Arts Open to Seniors Only Offered When Needed
Department Consent Required
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IS 463 - Independent Study in Information Systems
Students undertake an advanced, specialized study project not covered by the regular course offerings. Students participate in individual conferences with a faculty member to plan, execute, and discuss the project. 1-3 credits
Independent Study
3 Credits
Prerequisite: BUS 150 and Senior standing
Not Liberal Arts Open to Seniors Only Offered When Needed
Department Consent Required
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IS 465 - Internship in Information Systems
Students must carry out a supervised work project under the direction of a faculty member and a designated executive from either a for-profit or a not-for-profit enterprise. A report based on the learning experience and submitted for joint review must be completed for credit to be awarded.
Internship
3 Credits
Prerequisite: BUS 150
Not Liberal Arts Offered in Fall & Spring
Department Consent Required
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Management |
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BUS 220 - Principles of Management
An introduction to the needs and values of formal organizations and individuals, and group dynamics as they relate to decision making in the organization. The objective of the course is to provide insights into the underlying principles and approaches employed in effective organizations.
Lecture
3 Credits
Prerequisite: Sophomore Standing
Not Liberal Arts Offered in Fall & Spring
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BUS 410 - The Role of Business in Contemporary American Society
This course examines the nature and important implications of the increasingly complex set of relationships among business, government, and society. Topics for analysis and discussion include corporate social responsibility, business ethics, government regulations and the role of government in a market economy, corporate governance, employee relations and labor unions, consumerism and product liability, environmentalism and economic growth, and the international dimensions of business.
Lecture
3 Credits
Prerequisite: Senior Standing
Not Liberal Arts Open to Seniors Only Offered in Fall & Spring
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BUS 470 - Business Policy and Strategy
The management of large-scale enterprises is approached from an interfunctional, general management perspective, focusing on the formulation, development and implementation of the overall goals and strategies of an enterprise under conditions of uncertainty. This capstone course provides an integrative experience designed to apply the knowledge and skills developed in earlier coursework in the functional business areas and requires students to present and defend orally and in writing, solutions to simulated real world problems concerned with the overall management of an enterprise.
Lecture
3 Credits
Prerequisites: All 100, 200, and 300 level business core courses must be completed prior to taking this course, and senior status.
Not Liberal Arts Open to Seniors Only Offered in Fall & Spring
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MNG 305 - Project Management
An introduction to the concepts of Project Management with an overview of techniques applied and tools available. Case studies of both successful and unsuccessful project initiatives will provide insights into strategy alternatives and explore best practices. Topics will include project planning, team building, project deliverables, risk assessment, conducting successful meetings, managing conflict, software tools, and certification.
Lecture
3 Credits
Offered in the Summer
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MNG 315 - Collective Bargaining
Development of the problems and challenges of the contemporary collective bargaining process. Contract negotiation principles and procedures, and contract administration, with emphasis on grievance procedures, are explored in-depth, as well as the public policy framework within which collective bargaining takes place. A critical examination is also made of the most important events in the history of the labor movement, as well as an analysis of pertinent labor law legislation.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Offered in Fall & Spring
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MNG 319 - Special Topics in Management
This course will study special topics of current interest in Management. It will be offered periodically as the needs and interests of students and faculty dictate.
Lecture
3 Credits
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MNG 321 - Organizational Behavior
This course offers an in-depth analysis of processes such as motivation, leadership, group dynamics, communication, organizational change, culture and design. The focus will be on behavioral problems that can inhibit the effectiveness of organizations. Theories and concepts are introduced to facilitate understanding and creative problem solving. Various experiential exercises, cases and group projects are used to illustrate the problems and apply solutions.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Offered in Fall & Spring
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MNG 328 - Management of Financial Institutions
This course examines theoretical and practical issues influencing the management of financial institutions at the individual and organizational levels. Through the use of case studies, videos, site visits and in-class discussions, we will explore the complex human elements that both coerce and constrain the economic and financial systems locally and globally.
Lecure
3 Credits
Prerequisite: BUS 220
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MNG 330 - Entrepreneurship/Small Business Management
This course studies one of the fastest growing segments of our economy - small business. Specifically, the course covers the challenges of developing, starting, and operating a small business in the United States (including franchising). It will help develop an awareness of the complexities of managing such an enterprise. The material presented will aid in enhancing the student’s ability to recognize new and innovative business ideas, as well as analyze and generate applications for them.
Lecture
3 Credits
Prerequisite: BUS 220
Offered Fall, Spring & Summer Not Liberal Arts
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MNG 345 - Introduction to Leadership
This course provides a fundamental understanding of leadership in society and builds on the principles of leadership and management introduced in other courses. The course will cover how to manage the roles of leadership and authority and guide the students to develop maturity and insight about leading and managing. This course will draw upon several academic disciplines and co-curricular, extracurricular and service involvement of the students. Special topics include cultural diversity, leadership challenges for minorities and women, and self-assessment.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Offered When Needed
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MNG 350 - Human Resource Management
Analysis of the principles and practices of HRM in the areas of human resource planning and policy, recruitment and selection, training and career development, labor relations, performance management, compensation management, and HR information management. Special attention will be paid to the new issues and challenges facing the HR manager as a result of changes in the social and legal environment, demographic diversity, and the global marketplace.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Offered in Fall & Spring
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MNG 360 - Service Learning Management for Sustainable Development
This service-learning course will address the topic of management, but relative to “sustainable development.” The need for business managers to manage the sustainable development process is the driving force behind this challenge. A “four-legged stool” of the management process is offered, as follows: 1) managing the needs of people, 2) managing optimal resource allocation, 3) managing the economic perspective, and 4) managing the environment. Management – planning, organizing, leading, controlling – and all its elements are essential to further this vital global topic in today’s world. Strategic management is needed too – long-term and short-term, internal and external environments, corporate-business-functional strategies, cooperation (versus competitiveness), and strategic alliances – and are all-important. The role of government is highlighted – “Governments must realize that they can either pay now (i.e., with tax benefits to companies, and therefore lost or decreased current tax revenues) or pay later, in the form of cleanups. Why not pay now?”
Lecture
3 Credits
Prerequisite: BUS 220
Offered in the Fall Semester
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MNG 380 - Managing Sports Organizations
This course will introduce students to the dynamic field of sport management. Topics will include management issues and principles, history of sport management, varieties of sport organizations, legal issues, human resource issues, branding, and strategic analysis. Students will examine the billion-dollar sport industry and identify the vast, creative and substantial role business plays in professional, collegiate, and amateur sports. Emerging trends in the sport management field will also be considered.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts
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MNG 406 - Advanced Project Management
An examination of the theory of Project Management with a detailed review and analysis of techniques applied and tools available. Students will be exposed to various approaches to Project Management used for large projects as well as small while surveying case studies of both successful and unsuccessful project initiatives. Topics will include a review of all basic subject matter covered in MNG 305 plus cost estimation techniques, budgeting, scope and stakeholder management, communications, conflict resolution, risk management, monitoring project performance, resource management, process mapping, and a review of the various certification qualifications. This course will reinforce the concepts learned though hands-on use of Microsoft Project. The instructor will guide students in considering the MS Project certification.
Lecture
3 Credits
Offered in the Fall Semester
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MNG 414 - International Management
This course focuses on the unique requirements and environmental factors associated with the management of international organizations. An in-depth examination of the impact of different cultures on legal, political, social, religious and economic systems engages the student in this increasingly important dimension of business management.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Offered in Fall & Spring
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MNG 415 - International Human Resource Management
Application of the principles and practices of HRM in the international organization. The case method will be used to develop student’s understanding of the international human resource function and the management of the HR function in multinational organizations. Cultural differences and legal HRM requirements in host countries will be compared. Emphasis will be on the foreign operations of the multinational organizations. Selected readings will be utilized to improve student skills. This course can be used as a Management or International Business major elective.
Lecture
3 Credits
Prerequisite or Corequisite: MNG 414
Not Liberal Arts Offered When Needed
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MNG 425 - Managerial Decision Making
An intensive study of managerial decision-making skills. Special emphasis will be placed upon the case method whereby actual organizational problems will be evaluated and proposed decisions developed by the student.
Lecture
3 Credits
Prerequisite: BUS 220 and Senior Status
Not Liberal Arts Open to Seniors Only Offered in Fall & Spring
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MNG 446 - The Business and Management of Content Creation in Sports, Entertainment and Media
The Business and Management of Content Creation in Today’s Media World will focus on the changing media marketplace and the video content that will continue to find its way to the consumer. The course will cover 1) Analysis of the cable, broadcast and internet video businesses, 2) The monetization of video content for the television/web industry, 3) Content branding networks and sites in the video world, 4) Tracking consumer consumption of video through DVRs, cord cutting, cable or satellite subscription, multiple video devices (mobile phones, tablets) and 5) the art of creating video content.
The course will not only present the current television and video market, but also allow the student to explore the past and future trends for video distribution. The student will also be able to learn the art of creating content, and then process how to sell that video in an ever changing media landscape.
Lecture
3 Credits
Prerequisite: BUS 220
Offered in the Fall Semester
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MNG 450 - Seminar in Management
An advanced course in management that will focus on a special topic or special theme during a particular semester. Students are given the opportunity to study topics in-depth, and apply, integrate, and build on knowledge from previous courses. The course will emphasize the enhancement of students’ skills involving the design and development of projects, as well as oral and written presentations of reports.
Seminar
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Open to Seniors Only Offered When Needed
Department Consent Required
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MNG 451 - Health Care Industry Analysis
The course introduces students to the historical development, structure, operation, current and future directions of the major components of the American health care delivery system. It examines the ways in which health care services are organized and delivered, the influences that impact health care public policy decisions, factors that determine the allocation of health care resources and the establishment of priorities, and the relationship of health care costs to measurable benefits.
The United States has a unique system of health care delivery compared with other developed countries around the world. Almost all other developed countries have universal health insurance programs in which government plays a dominant role. Almost all of the citizens of other developed nations are entitled to receive health care services that include routine and basic health care. In the United States, the Affordable Care Act (ACA), has expanded health insurance, but it still falls short of achieving universal coverage. Besides insurance, adequate access to health care services and health care costs at both the individual and national levels continue to confound academics, policy makers, and politicians alike. While access has increased it remains far short of universal coverage, and the cost of health care continue to rise.
Course materials are drawn largely from the required text, supplemented y articles from the current literature. As appropriate, factual information is presented in its social, political and economic contexts to enhance understanding of he forces that shape the system and the evolving mandates for change.
Lecture
3 Credits
Offered in the Fall Semester
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MNG 453 - Management of Health Care Organization
To provide an introduction to managing health organizations, focusing on strategies for creating a productive work environment. It provides an overview of managerial roles and techniques, as well as leadership styles, with an emphasis on the current challenges of health services management.
Special emphasis will be placed on defining the organizational and personal competencies required to lead and manage health care organizations today and tomorrow.
Lecture
3 Credits
Offered during Special Sessions
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MNG 461 - Independent Study in Management
Students undertake an advanced, specialized study project not covered by regular course offerings and participate in individual conferences with a faculty member to plan, execute, and discuss the project.
Independent Study
3 Credits
Department Consent Required
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MNG 463 - Independent Study
Students undertake an advanced, specialized study project not covered by regular course offerings and participate in individual conferences with a faculty member to plan, execute, and discuss the project.
Independent Study
3 Credits
Prerequisite: Senior Standing and Permission of Chair
Not Liberal Arts Open to Seniors Only Offered When Needed
Department Consent Required
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MNG 465 - Management Internship
Students carry out a work project in a private or public sector organization under the direct supervision of a designated faculty member and executive. Students meet on a regular basis with other interns and a faculty member to discuss findings and common problems.
Lecture
3 Credits
Prerequisite: Senior Standing and Permission of Chair
Not Liberal Arts Offered in Fall & Spring
Department Consent Required
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Marketing |
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BUS 240 - Principles of Marketing
An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of need-satisfying products and services to consumers. Topics include strategic and marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation, product development, pricing, promotion, distribution, and international marketing.
Lecture
3 Credits
Prerequisite: Sophomore Standing
Not Liberal Arts Offered in Fall & Spring
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MKT 301 - Consumer Behavior
A comprehensive study of the cultural, social, personal and psychological factors which influence consumers’ search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 302 - Personal Selling and Sales Management
Study of the personal selling process and sales force management activities, including principles and techniques of professional selling; sales-force strategy and structure; recruitment, selection, training, compensation and supervision of salespeople.
Lecture
3 Credits
Prerequisite or Corequisite: BUS 240
Not Liberal Arts Offered When Needed
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MKT 307 - Marketing Communications
A comprehensive study of the different forms of promotion, including advertising, personal selling, sales promotion, public relations, and direct and digital marketing. Students will examine their use in developing and implementing integrated marketing communications programs to influence attitudes and behavior of selected audiences, as part of the overall marketing strategy.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 319 - Sports Marketing
A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 330 - Market Research
An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis, and reporting of findings.
Lecture
3 Credits
Prerequisite: BUS 210 , BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 350 - Global Fashion Marketing
Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for women’s, men’s and children’s apparel and accessories; global sourcing; ethical considerations; fashion trends; and emerging market sectors. Careers in the fashion industry will be explored in detail. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: BUS 240
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MKT 360 - Global Entertainment Marketing
This course examines the concepts and practical application of marketing principles in the fields of professional entertainment, including music, film, TV, video games, sports, and performing arts. The course combines readings, lectures, online research, case studies and project report writing to help students better understand the marketing imperative in today’s diverse, global entertainment marketplace. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: BUS 240
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MKT 371 - Global Internet Marketing
This course examines how companies and not-for-profit organizations can use the Internet to conduct business around the world. Using an Internet-based format that promotes interactive learning, the course discusses the Internet as a platform for marketing research, marketing planning, product design, pricing, distribution, marketing communications, and online customer relationship marketing. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: BUS 240
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MKT 385 - Global Green Marketing
Students will investigate the growing field of “green” marketing from a global perspective. Topics include: sustainable business strategy; green product design, branding, and packaging; green advertising and marketing communications; pricing and distribution of eco-friendly goods and services; and marketing of environmental organizations and ideas. Emphasis will be placed on the role and power of consumers to shape a sustainable society through their purchasing, consumption, and disposal behavior. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: BUS 240
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MKT 402 - Direct and Digital Marketing
An intensive study of this fast growing form of marketing communication, which uses the Internet, direct mail, catalogs, TV infomercials, home shopping and telemarketing to interact directly with consumers. Students will explore the strategic, tactical, and control elements of direct and digital marketing in both consumer and business markets, and its role in the marketing mix. Topics include database marketing; online, viral and e-mail marketing; use of social media and mobile marketing; research, testing, and measurement of results.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered When Needed
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MKT 403 - Retailing Management
As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. The course focuses on the retail environment, planning, buying and inventory management, store design and layout, retail pricing and promotion. It also looks at the new retailing formats which include non-store retailing, the impact of technology and recent trends in international retailing.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered When Needed
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MKT 406 - Current Issues in Marketing
Study of current and emerging marketing fields, trends and issues. The course will focus on a special topic or theme (e.g., green marketing, social and nonprofit marketing) during a particular semester, giving students the opportunity to study the subject matter in depth
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered When Needed
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MKT 414 - International Marketing
This course focuses on the formulation of marketing strategies for international operations. It analyzes decisions relating to selection of target market(s) and design of marketing programs suitable for marketing products and services in increasingly interdependent national markets. By emphasizing research of the cultural, economic and regulatory environments of business abroad, the course studies the challenges of adjusting and standardizing product, price, distribution and promotion, worldwide.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 416 - International Advertising
This course examines advertising from the perspective of the global marketer. It addresss the opportunities and challenges inherent in the successful transfer of advertising appeals, messages, art, copy, and other elements of an advertising campaign from one country to another. Strategic decisions relating to specification of advertising objectives, budgeting, media planning, and agency selection are given particular attention. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: MKT 414
Not Liberal Arts Offered When Needed
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MKT 418 - Import and Export Management
This course provides an in-depth examination of the export and import processes, focusing on the activities that firms need to undertake and prepare for entering the international marketplace. It discusses the basic motivations to internationalize, information and financial concerns of firms beginning to internationalize their operations, and various strategic issues affecting export and import development. Case studies and hands-on team projects are utilized to highlight product, price, distribution, and promotion decision-making for exports and imports in a variety of business situations. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: MKT 414 or (BUS 240 and BEC 325 )
Not Liberal Arts Offered When Needed
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MKT 460 - Marketing Strategy and Planning
A study of the process of strategy formulation in marketing. This course emphasizes the integration of knowledge from all previous courses in marketing and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed.
Lecture
3 Credits
Prerequisites: BUS 240 , MKT 301 , MKT 307 , MKT 330 , MKT 414 and senior status
Not Liberal Arts Offered in Fall & Spring
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MKT 463 - Independent Study in Marketing
Students undertake an advanced, specialized study project not covered by the regular course offerings. Students participate in individual conferences with a faculty member to plan, execute, and discuss the project.
Independent Study
3 Credits
Prerequisite: Senior Standing
Not Liberal Arts Offered When Needed
Department Consent Required
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MKT 465 - Marketing Internship
Students carry out a work project in a private or public sector organization under the direct supervision of a designated faculty member and executive. Students meet on a regular basis with other interns and a faculty member to discuss findings and common problems.
Internship
3 Credits
Prerequisite: Senior Standing and approval of Internship Coordinator
Not Liberal Arts Offered in Fall & Spring Offered in the Summer
Department Consent Required
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Mass Communication (See also Public Communication)
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CDS 1139 - Freelance Journalism
This course explores the field of freelance journalism as a secondary career or part-time occupation. Basics of research, writing, copy preparation and editing are imparted through hands-on exercises and case studies. Techniques of marketing one’s writing are also discussed.
Lecture
1 Credits
Offered When Needed Weekend Intensive
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MCO 200 - Introduction to Mass Communications
An overview of the process of mass communication and the mass media. The difference between human communication and mass communication; the elements, functions, impact and effects of mass communication; the profile of broadcasting, film, journalism, advertising and public relations; careers in mass communication. Recommended to be taken prior to other Mass Communication courses; not open to first semester freshmen.
Lecture
3 Credits
Not Open to first Semester Freshman Offered in Fall & Spring
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MCO 210 - Advertising
A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function.
Lecture
3 Credits
Offered in Fall & Spring
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MCO 213 - Public Relations
A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise.
Lecture
3 Credits
Offered in Fall & Spring
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MCO 225 - Broadcast Media
This course is designed to survey the technology and regulation of broadcasting in the United States, as well as provide an in-depth examination, through discussion and practical application, of the structural and operational models within the broadcasting, cable and new media industries, as well as survey the various career opportunities therein.
Lecture
3 Credits
Prerequisite: MCO 200
Offered in Fall & Spring
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MCO 230 - Digital Literacy & Practice
A practical course examining and applying current communications technologies and strategies to enable students to develop and produce effective communications vehicles of the caliber and nature used in the mass communication field. The course will deal with blog and Web site creation, social media, presentation tools, audio and video production and strategy development. Includes software and technical training
Lecture
3 Credits
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MCO 275 - Journalism
The history, philosophies, ethics, and practices of the press with emphasis on newspapers. Basic news and feature writing, as well as copy editing techniques will be stressed.
Lecture
3 Credits
Offered in Fall & Spring
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MCO 300 - Media Law and Ethics
The legal and ethical issues related to the practice of mass communication: Federal and State laws regulating the media; freedom of information, libel, privacy, access, copyright, obscenity, advertising and broadcast regulation; ethical issues and problems related to the media; social responsibility and self-regulation.
Lecture
3 Credits
Prerequisite MCO 200 and Sophomore standing or higher
Offered in Fall & Spring
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MCO 305 - Advertising Strategy
An examination of the central place of strategy in developing advertising campaigns. The role of the account executive and this person’s relationship to both the client and other departments within the advertising agency are thoroughly explored. Case studies that provide insight into various ways in which companies solve advertising problems receive prominent attention. Lessons from the case studies are used to develop hypothetical strategies meant to guide creative advertising executions.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 311 - Organizational Communication
Study of the role, function and use of communication within business and non-profit organizations: the assessment of communication needs in organizations; planning of communication programs and activities; choice and use of different media and evaluation of communication programs.
Lecture
3 Credits
Prerequisite: MCO 213
Offered in Fall & Spring
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MCO 312 - Communication Graphics
The creative use of typography, layout and design in print media, advertising, and public relations; background in the basic knowledge of various printing processes and computer graphics helpful.
Lecture
3 Credits
Prerequisite: MCO 200
Offered When Needed
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MCO 313 - Media Planning and Buying
Attention is focused on creating and implementing effective media planning strategies. The various factors that influence the choice of and placement in advertising media are explored. Emphasis is placed on the rapidly changing media environment and the wide assortment of vehicles an advertiser has at its disposal.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 314 - Multimedia Communications
An introduction to the basic concepts and practices of multimedia production, particularly emphasizing computer presentations for business and educational purposes. Students will develop original scripts into full multimedia projects utilizing graphics, animation, sound, and video.
Lecture
3 Credits
Offered When Needed
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MCO 315 - History of Mass Communication
The course explores the origin and development of mass communication from the invention of writing to the present. The social, economic and political implications of the innovations in technology and the nature of the media will be analyzed.
Lecture
3 Credits
Offered in Alternate Years
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MCO 317 - Public Opinion Dynamics
A study of the formation, nature and role of public opinion in a democratic society; investigation of how persuasion and propaganda effects are achieved via mass communication.
Lecture
3 Credits
Offered When Needed
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MCO 321 - Trends in Advertising
An exploration of the most recent advertising and marketing strategies and tactics that advertisers have used in adapting to a continuously and rapidly changing media environment. Emphasis is on case studies, learning new approaches to advertising, and applying some of these techniques through a team project. The specific content of the course will shift over time to reflect the latest developments in advertising.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 322 - Advertising Account Planning and Research
An exploration and the application of various research techniques that are used to better understand consumers and generate successful advertising strategies. The history and function of account planning, as well as its relationship to this process are thoroughly examined. Both quantitative approaches, including surveys and experimental designs, and qualitative methods, including in-depth interviews and ethnographic procedures, are addressed.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 323 - Digital Advertising
A comprehensive overview of digital media and advertising, including emerging digital advertising formats and social media marketing tools. Students will learn to develop digital advertising strategies; target consumers; create persuasive social media marketing content; conceptualize, execute, and optimize digital campaigns; and apply metrics to track campaign effectiveness.
Lecture
3 Credits
Prerequisite(s): MCO 210 and MCO 305
Offered in the Fall Semester
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MCO 326 - Race and Gender in Mass Communication
This course critically examines the role of the media in constructions of race and gender in society. It analyzes race and gender issues related to media representations, media ownership and the media workface.
Lecture
3 Credits
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MCO 327 - Digital Production: Studio & Field
Techniques of television studio and field production from scripting to directing; topics of study include elements of various forms of writing for television; studio and field production; design; lighting; graphics; program planning in a workshop setting.
Lecture
3 Credits
Prerequisite: MCO 225
Lab Hours Required Not Liberal Arts Offered in Fall & Spring
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MCO 329 - Radio Production
This course will offer an intensive study opportunity in all facets of radio production. Topics covered will include writing for broadcast radio, on-air speech methodology and technical radio production. Students will be required to exhibit their radio production skills by broadcasting live on the campus radio station.
Practicum
3 Credits
Prerequisite: MCO 225
Not Liberal Arts Offered in the Fall Semester
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MCO 330 - Broadcast Journalism
The content, techniques, structure, impact, and limitations of electronic journalism; basic script models; the informative interview; news stories with actualities for radio and television; the planning of radio and television newscasts.
Lecture
3 Credits
Prereq: MCO 225 or MCO 275
Offered in Fall & Spring
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MCO 335 - The Creative Process in Advertising
An in-depth approach to developing creative advertising for various media. Focus is on the importance of creativity in advertising and the two main positions in an advertising agency creative department – the copywriter and art director. The thinking behind and practices associated with these central roles are covered. These practices are applied to the development of original, strategically-sound advertising campaigns.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 305
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MCO 337 - On-Camera Presence, Voice and Diction
An intensive study in on-camera demeanor, voice control and speaking styles. Students will master the craft of proper on-camera appearance and presentation, proper voice techniques and interview styles.
Practicum
3 Credits
Prerequisite: MCO 225
Not Liberal Arts Offered in Fall & Spring
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MCO 350 - Writing for the Screen
This course is designed to give the beginning student an overview of screenwriting specifically for the television and video industries. Concepts to be introduced include: familiarity with various media formats, concept development, plot developments, writing treatments, scene construction, character development, idea generation, brainstorming and marketing. Students will study and apply the techniques, style and formats of treatment preparation and scriptwriting for various visual media formats including television, new media/internet and short films.
Lecture
3 Credits
Prerequisite:MCO 225
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MCO 370 - Writing for Public Relations
A public relations writing course for preparing, adapting and analyzing messages for print and electronic media, new media, and the Internet.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 213
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MCO 377 - Writing & Reporting for Multiplatform Journalism
An intensive study of writing, news gathering and reporting for multiplatform journalism. Skills include the structure and style of news stores, and the development of reporting, research, sources and interpretive skills.
Lecture
3 Credits
Prerequisite: MCO 200 ; MCO 213 or MCO 275
Offered in Fall & Spring
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MCO 387 - Multiplatform Magazine Journalism
A study of the principles and practices of magazine editing and publishing in a multiplatform environment. Includes study of the history and format of magazines, as well as the writing and reporting skills for this format.
Lecture
3 Credits
Prerequisite: MCO 200 and MCO 275
Offered in the Fall Semester
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MCO 388 - Sports Journalism
An advanced course in reporting and writing on sports for the print and broadcast media. Topics of study include coverage of sports events, interviews, profiles, columns, investigative stories, and analyses and commentaries.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 275
Offered in Alternate Years
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MCO 389 - Online Journalism
This course familiarizes students with the use of online information sources in reporting and information gathering. Topics of study include the use of databases and the Internet for information gathering and computer-assisted reporting, critical evaluation of Internet content and the legal and ethical implications of online journalism.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 275
Offered in the Spring Semester
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MCO 391 - Advanced Writing and Reporting for Sports Journalism
An advanced course in reporting and writing on sports for the print and broadcast media. Topics of study include coverage of sports events, interviews, profiles, columns, investigative stories, analyses and commentaries.
Lecture
3 Credits
Prerequisite: MCO 275 , MCO 377 and MCO 378
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MCO 392 - Advanced Writing and Reporting for Public and Community Affairs
This advanced reporting course prepares the journalism student for covering public affairs, including all branches of local, state and federal government, administrative agencies, as well as other specialized community affairs reporting beats, including business, education, health care and labor. Course offers practical experience in covering public meetings, elections, interpreting public documents and records, interviewing public officials and community leaders, and understanding relevant legal procedures.
Lecture
3 Credits
Prerequisites: MCO 275 , MCO 377 and MCO 378
Offered in the Fall Semester
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MCO 393 - Business and Financial Reporting and Writing
This course teaches students how to understand what’s going on at companies big and small as well as Wall Street and to report and write stories about these businesses in a compelling way.
Lecture
3 Credits
Prerequisite: MCO 275 , MCO 377 , MCO 378 , MCO 478
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MCO 394 - Advanced Reporting and Writing for Entertainment, Arts and Culture Journalism
This advanced reporting course prepares the journalism student for covering entertainment, arts and culture, including motion pictures, television, book publishing, performing arts, art exhibitions, music concerts, drama and cultural events. Course offers practical experience in writing news stories and feature profiles involved in reporting events, covering press conferences, and interviewing key players in these fields. Emphasis on critical and persuasive writing about entertainment, arts and cultural media.
Lecture
3 Credits
Prerequisite: MCO 275 , MCO 377 and MCO 378
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MCO 395 - Writing and Visualizing Data for Journalism
This class will prepare students to find, evaluate, process and report on different sources of data, both visually and through traditional writing, as well as to use data in audience engagement. Topics include working with data, basic statistical concepts, techniques to display reporting visually, ways of writing about data in informative and engaging ways, and using data to learn more about the audience.
Lecture
3 Credits
Prerequisite: MCO 275
Offered in the Fall Semester
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MCO 397 - Research Methods in Mass Communication
The course focuses on the theory and methodology of applied mass communication research. Topics include reviews of literature, interviews, case studies, surveys, historical analysis; content analyses and focus groups.
Lecture
3 Credits
Prerequisite: MCO 200
Offered in Alternate Years
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MCO 399 - International Mass Communication
A comparative study of the mass communication and media systems of nations under varying social, political and economic systems; their development, structure, function and current state; political and economic factors that influence them; factors that facilitate or restrict the flow of national and international communication in those countries.
Lecture
3 Credits
Offered When Needed
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MCO 403 - Advertising Campaigns
A presentation of the skills necessary to design, implement and manage advertising campaigns, with an emphasis on planning and decision making procedures applied to specific advertising problems.
Lecture
3 Credits
Prerequisite: MCO 200 ; MCO 302 or MCO 335
Offered in Fall & Spring
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MCO 405 - Skills of the Broadcast Multimedia Journalist
The class introduces students to the skills required of television multimedia journalists – what used to be called TV news reporters – including live interviewing, editing audio and video, using social media, videography, on-screen skills, writing for broadcast and the internet.
Lecture
3 Credits
Prerequisite: MCO 275
Offered in Fall & Spring
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MCO 410 - Public Relations Case Studies
Case studies of typical public relations problems in industry, labor, education, government, social agencies and trade associations.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 213
Offered in the Fall Semester
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MCO 413 - Publicity Campaigns
Developing and implementing public relations campaigns; hands-on experience in designing and producing materials for campaigns; emphasis on use of planning and evaluation techniques.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 213
Offered in the Spring Semester
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MCO 414 - Advanced Topics in Public Relations: Health Communication
This course is a study of health communication including conceptual frameworks, processes and contexts. Topics such as provider-patient relationships, health promotions and disease prevention will be explored.
Lecture
3 Credits
Offered in Alternate Years
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MCO 428 - Digital Production Workshop
In a workshop environment, students will refine and expand their creative producing skill, technical production ability, and performing/hosting style. Students will explore various production formats including news, dramatic scenes, and music performance. Projects will culminate into a final comprehensive, multi-platform production package.
Lecture
3 Credits
Prerequisite: MCO 327
Lab Hours Required Not Liberal Arts Offered in Fall & Spring
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