2018-2019 Undergraduate Catalog 
    
    Apr 19, 2024  
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MCO 313 - Media Planning and Buying

Attention is focused on creating and implementing effective media planning strategies. The various factors that influence the choice of and placement in advertising media are explored. Emphasis is placed on the rapidly changing media environment and the wide assortment of vehicles an advertiser has at its disposal.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210 
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