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Apr 25, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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MCO 323 - Digital Advertising A comprehensive overview of digital media and advertising, including emerging digital advertising formats and social media marketing tools. Students will learn to develop digital advertising strategies; target consumers; create persuasive social media marketing content; conceptualize, execute, and optimize digital campaigns; and apply metrics to track campaign effectiveness. Lecture 3 Credits Prerequisite(s): MCO 210 and MCO 305 Offered in the Fall Semester
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