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May 16, 2024
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]
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MCO 418 - Interactive Advertising
Applies general advertising theory to the use of interactive media, especially the Internet. The advantages and disadvantages of using interactive media in advertising campaigns are explored. Emphasis is placed on developing the right strategies and using the right tools for reaching specialized audiences in a fragmented, yet digitally connected world.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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