PCM 1201 - Principles of Public Communication

A study of public communication in the context of society and the role of communication in social, economic, political, and other arenas. Review of various communication disciplines as an organized body of knowledge and a profession through the examination of techniques, audience evaluation, media, and other areas of public communication. Online component will focus on the role of digital and electronic media.
Lecture
4 Credits
Undergraduate Trimester Programs