PCM 1301 - Writing for the Mass Media

An in-depth approach to creating written materials for key media in public communication: print, broadcast, Internet and presentations. Students will develop material for use in advertising, public relations, organizational publications, broadcast, Internet, and presentations in person and online. Course includes a study of copy preparation and information gathering and writing, including structure and style of copy for each medium. Also covered are: audience analysis, developing and researching ideas, and use of various technologies for information presenation. Online element focuses on writing and use of technology.
Lecture
4 Credits
Undergraduate Trimester Programs