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May 17, 2024
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]
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PCM 2115 - Advertising and Integrated Marketing Communications A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function. The course includes an online component that involves researching the websites of competitive products to solve a branding problem. Lecture 4 Credits Undergraduate Trimester Programs
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