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May 04, 2024
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 302 - Personal Selling and Sales Management
Study of the personal selling process and sales force management activities, including principles and techniques of professional selling; sales-force strategy and structure; recruitment, selection, training, compensation and supervision of salespeople.
Lecture
3 Credits
Prerequisite or Corequisite: BUS 240
Not Liberal Arts Offered When Needed
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