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May 05, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 301 - Consumer Behavior A comprehensive study of the cultural, social, personal and psychological factors which influence consumers’ search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored. Lecture 3 Credits Prerequisite: BUS 240 Not Liberal Arts Offered in Fall & Spring
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