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Apr 24, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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MCO 335 - The Creative Process in Advertising An in-depth approach to developing creative advertising for various media. Focus is on the importance of creativity in advertising and the two main positions in an advertising agency creative department – the copywriter and art director. The thinking behind and practices associated with these central roles are covered. These practices are applied to the development of original, strategically-sound advertising campaigns. Lecture 3 Credits Prerequisite: MCO 200 , MCO 305
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