MCO 323 - Digital Advertising

A comprehensive overview of digital media and advertising, including emerging digital advertising formats and social media marketing tools. Students will learn to develop digital advertising strategies; target consumers; create persuasive social media marketing content; conceptualize, execute, and optimize digital campaigns; and apply metrics to track campaign effectiveness.
Lecture
3 Credits
Prerequisite(s): MCO 210 and MCO 305
Offered in the Fall Semester