MKT 610 - Marketing Research

An in-depth study of a wide spectrum of quantitative and qualitative methods and procedures used in marketing research amd their application to marketing decision making. A marketing research project will provide hands-on experience in planning and implementing marketing research, including problem identification, research design, use of secondary data, questionnaire design, sampling, fleidwork , data analysis, and oral and wriiten report presentation.
Lecture
3 Credits
Prerequisite: MBA 510 & MBA 560