|
|
|
Nov 24, 2024
|
|
2018-2019 Graduate Catalog [ARCHIVED CATALOG]
|
MKT 615 - Consumer Behavior
An intensive study of the consumer as decision maker. Cultural, social, personal and psychological influences on consumer decision making will be analyzed. Relevance to market segmentation, product positioning, product development, and promotion by business and nonprofit organizations will be examined.
Lecture
3 Credits
Prerequisite: MBA 560
|
|
|