MNG 638 - Management, Human Resources and Operations in Sports Entertainment, and Media

In today’s world of economic challenge, many people, young and old look to entertainment to escape the problems they incur on a daily basis. What makes up entertainment? There is the traditional content that is formatted for television, movies, music and events, which is now enhanced with consumer-interfacing digital, social, and mobile media. The content may or may not include sports, but the distribution vehicles for entertainment and sports are identical. In fact, many people today believe sports programming is pure entertainment. This course will delve into the real world of how the industry is changing, the challenges it faces, and where it goes in the future. We will look at all the constituencies that make up the arena of entertainment and how they are being integrated on a macro scale.
Lecture
3 Credits