MKT 418 - Import and Export Management

This course provides an in-depth examination of the export and import processes, focusing on the activities that firms need to undertake and prepare for entering the international marketplace. It discusses the basic motivations to internationalize, information and financial concerns of firms beginning to internationalize their operations, and various strategic issues affecting export and import development. Case studies and hands-on team projects are utilized to highlight product, price, distribution, and promotion decision-making for exports and imports in a variety of business situations. This course can be used as a Marketing or International Business major elective.
Lecture
Credits: 3
Prerequisite: MKT 414 or (BUS 240 and BEC 325)
Not Liberal Arts Offered When Needed

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