MKT 645 - Marketing Decisions

This course presents an intensive study of strategic marketing decision making. Using the case method, students will learn to apply a decision process framework to real-world business problems. Emphasis will be placed on how marketing decisions are made, the role of information in marketing decision making, strategic considerations, and the roles played by economics, finance and related disciplines in the marketing decision process.
Lecture
Credits: 3
Prerequisite: MBA 560