MKT 660 - Nonprofit Marketing

This course provides an overview of the entire marketing process for nonprofit organizations. Key topics include the growth and development of nonprofit marketing, developing a core marketing strategy, positioning the organization, fundraising, and designing and managing the marketing mix. Students will also explore the marketing of social ideas and causes (e.g., AIDS awareness, gun control), whether undertaken by organizations, government, or as part of a cause-related marketing strategy.
Lecture
Credits: 3
Prerequisite: MBA 560