MNG 631 - e-Commerce Strategy

Driven by the Internet, consumers are redefining buying patterns, and businesses are analyzing new strategies to leverage the power of the next operation of information technologies. This e-commerce course helps students learn how to develop new relationships with customers, distributors, resellers/retailers, suppliers, logistics providers, and business partners through electrnoic commerce. Students will discover how e-commerce can impact a corporation and improve business performance and learn what can inhibit the growth of e-commerce. E-commerce strategies will be examined for such industries as consumer products, entertainment, media, communications, financial services, the public sector, petroleum and utilities.
Lecture
Credits: 3
Prerequisite: MBA 570