|
|
Apr 29, 2024
|
|
2019-2020 Graduate Catalog [ARCHIVED CATALOG]
|
PR 616 - Public Relations Campaigns The planning, preparation, execution and control of public relations campaigns including the presentation of the campaign for approval; the use of research and the coordination of the various elements including message selection; choice of appropriate media technologies, design, strategies, budgeting and follow-up structures. Lecture Credits: 3 Offered in the Spring Semester
|
|
|