ENT 602 - Business Modeling

Business Modeling provides the student the framework in which to build a workable, applicable business model based on an original idea generated by student teams. Students are also exposed business model applications to problem-solving, non-profit organizations and other entities not often associated with business. This graduate class provokes the student to consider the place or role of their model business idea in society and culture. There is a heavy emphasis on class participation and group/team work including evaluation by peers as their business model moves through several presentation experiences. In addition to study cases, the class will visit businesses and institutions. The final, successful business model is one that the student will move forward with after their studies.
Lecture
Credits: 3
Offered in Fall & Spring