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Mar 28, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 371 - Global Internet Marketing This course examines how companies and not-for-profit organizations can use the Internet to conduct business around the world. Using an Internet-based format that promotes interactive learning, the course discusses the Internet as a platform for marketing research, marketing planning, product design, pricing, distribution, marketing communications, and online customer relationship marketing. This course can be used as a Marketing or International Business major elective. Lecture Credits: 3 Prerequisite: BUS 240
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