PR 611 - Corporate Communication

This course presents an overview of the principles and practices of corporate communication in a modern society. It examines internal and external forms of communication for message design, promotional strategy, issue scanning, and reputation management. It explores how to create and implement corporate communication plans that provide outreach to an organization’s key stakeholders and how to evaluate the effectiveness of those plans.
Lecture
Credits: 3
Offered in the Fall Semester Alternate Years