PR 645 - Campaign Advertising and Marketing

The three major types of advertising will be addressed in this course, involuntary (cable, broadcast TV, radio…), voluntary (mail, print…), and collateral (yard signs, bumper stickers, brochures). In addition, the course will focus on the development and implementation of a successful advertising plan, as well as critical issues such as cost, crisis management, planning, and the like.
Lecture
Credits: 3