ECO 652 - Business in China

As the global marketplace becomes ever more consolidated into a flat playing field and consumer tastes change as wealth and lifestyles improve, companies must find ways to do business and work within a variety of new cultures. To do this effectively, individuals and company managers must understand the local cultural of the people involved, as well as the established business practices and customer needs and expectations in their new working environment. China, a dynamic marketplace now penetrated by multinational companies and smaller business entities offers a prime example of a marketplace where many of today’s U.S. business paradigms are different. Successful companies doing business in China are those that fully understand the cultural nuances, the benefits achieved through family and business associates and the role relationships play in driving success. Successful players must understand and have the ability to promote their goods and services in a way that Chinese consumers understand from a value perspective. In this course, real life examples will be highlighted and discussed that you will face when starting up a business in China. Working groups will be required to set up a small business, defend their new venture and present their business footprint to the class. At the end of the day the topics of this class will be taken from real-life examples through work experience and various Case Studies. You will be required to think about how you would address issues as they present themselves. It will be an exciting venture into a new market. This course will be conducted in class and via online.
Lecture
Credits: 3