SCM 615 - Social Media in Sports Communication

Students will learn to use social media strategically to create value for a sports client or organization. An emphasis is placed on strategic collaboration, tactical execution, and measurement of social media efforts. This course will focus on social media post writing and publishing, management/measurement tools, a social media audit, an editorial calendar, a social media strategy and tactical plan, and crisis management.
Lecture
Credits: 3
Offered Special Sessions