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Apr 29, 2024
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2016-2017 Graduate Catalog [ARCHIVED CATALOG]
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MKT 650 - Business Development Strategies in Sports, Entertainment and Media
A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing. Formerly MKT 990.
Lecture
3 Credits
Prerequisite: MBA 560
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