Media & Strategic Communication

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Faculty:

Chair: T. Kelso; Graduate Coordinator for Public Relations Program: N. Redcross; Graduate Coordinator for Sports Communication and Media Program: M. Damergis; Professor Emeritus: J. Darretta; Professor: T. Kelso; Associate Professors: M. Bard, J. Breslin, R. Petrausch, N. Redcross; Assistant Professors: Z. Altinay, N. Barnett-Cosby; Clinical Lecturer: M. Damergis.

The convergence of traditional mass media and social media–accelerated by social trends, personal technology, and 24-hour news cycles–has intensified the focus on communication in organizations of all types and sizes. At the same time, the demand for professional communicators in all segments of modern society is exploding and constantly changing. More than ever, business and service organizations are employing trained communication specialists with advanced skills in written and oral communication, as well as proficiency in communication management and the use of new technologies for research, competitive intelligence, information distribution, community building, and company and brand image development.

Admission

See “Academic Information - Non-Matriculated ” in this catalog for requirements to be met, in addition to the following:

1. Applicants who lack an undergraduate GPA of 3.0 may qualify for admission by attaining a score of 450 on the verbal exam of the GRE.  Alternatively, applicants who have significant professional experience may be admitted based on evidence of their achievements.
2. Writing samples which demonstrate clarity of analysis and advanced use of language.
3. An interview with the program director.

Graduation Requirements

1. Completion of 36 credits including the appropriate distribution of credits;
2. A minimum GPA of 3.0;
3. Acceptance of the written master’s thesis/project or completion of the culminating experience;
4. All requirements must be completed within five years from the date of admission to the program

Programs

• Advanced Certificate in Non-Profit Public Relations (0604)
• Public Relations, MA (0604)
• Sports Communication and Media, MA (0605)

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