2018-2019 Undergraduate Catalog

Dec 30, 2024

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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA (0509)

Overview

Requirements
College Core	46 credits
Business Degree Core	36 credits
Major Requirements	21 credits
Free Electives	11 credits
Business Electives	6 credits
TOTAL	120 credits

College Core

To Satisfy College Core Area: Social Science

ECO 201 - Basic Microeconomic Analysis 3 Credits
ECO 202 - Basic Macroeconomics Analysis 3 Credits

To Satisfy College Core Area: STEM

MTH 134 - Business Calculus 3 Credits
OR
MTH 231 - Calculus 1 4 Credits
CS 140 - Computers, Technology and Society 3 Credits

Business Degree Core

All students graduating from the LaPenta School of Business must complete the following business degree core requirements:

BUS 100 - Introduction to Business 3 Credits
BUS 130 - The Legal Environment of Business 3 Credits
BUS 150 - Management Information Systems 3 Credits
BUS 201 - Principles of Financial Accounting 3 Credits
BUS 202 - Principles of Managerial Accounting 3 Credits
BUS 210 - Statistics 3 Credits
BUS 220 - Principles of Management 3 Credits
BUS 230 - Principles of Finance 3 Credits
BUS 240 - Principles of Marketing 3 Credits
BUS 320 - Production and Operations Management 3 Credits
BUS 410 - The Role of Business in Contemporary American Society 3 Credits
BUS 470 - Business Policy and Strategy 3 Credits

Major Requirements

Students who choose to major in marketing must complete the following:

Major Courses

MKT 301 - Consumer Behavior 3 Credits
MKT 307 - Marketing Communications 3 Credits
MKT 330 - Market Research 3 Credits
MKT 414 - International Marketing 3 Credits
MKT 460 - Marketing Strategy and Planning 3 Credits

Two additional Marketing electives chosen from the list below

MKT 302 - Personal Selling and Sales Management 3 Credits
MKT 319 - Sports Marketing 3 Credits
MKT 350 - Global Fashion Marketing 3 Credits
MKT 360 - Global Entertainment Marketing 3 Credits
MKT 371 - Global Internet Marketing 3 Credits
MKT 385 - Global Green Marketing 3 Credits
MKT 402 - Direct and Digital Marketing 3 Credits
MKT 403 - Retailing Management 3 Credits
MKT 406 - Current Issues in Marketing 3 Credits
MKT 416 - International Advertising 3 Credits
MKT 418 - Import and Export Management 3 Credits
MKT 465 - Marketing Internship 3 Credits

Comprehensive Requirement:

Candidates for the BBA in marketing must complete the requirements of MKT 460 to satisfy the comprehensive requirement.