Media & Strategic Communication, Advertising, BA (0601)

Overview

College Core	45 credits
Open Electives	36 credits
MSC Degree Requirements	39 credits
TOTAL	120 credits

Note:

The following courses in the major program are “professional courses” and not liberal arts courses: MSC 327 , MSC 329 , MSC 337 , MSC 428 , MSC 432 and MSC 435 . The number of liberal arts electives varies according to the number of nonliberal arts credits taken. Students are required to complete a minimum of 90 liberal arts credits in order to graduate with a BA degree.

Media & Strategic Communication Degree Requirements

Media & Strategic Communication Core Requirements (12 credits)

MSC 200 - Introduction to Media & Strategic Communication Credits: 3
MSC 230 - Digital Literacy and Practice Credits: 3
MSC 300 - Media Law and Ethics Credits: 3
MSC 496 - Seminar In Media & Strategic Communication Credits: 3

Advertising Concentration Requirements (12 credits)

MSC 210 - Introduction to Advertising Credits: 3
MSC 305 - Creative Advertising Strategy Credits: 3
MSC 323 - Digital Advertising Credits: 3
MSC 403 - Advertising Campaigns Credits: 3

Advertising Concentration Electives (6 credits)

Choose two (2) courses from the following:

MSC 313 - Media Planning and Buying Credits: 3
MSC 321 - Trends in Advertising Credits: 3
MSC 322 - Advertising Account Planning and Research Credits: 3
MSC 335 - The Creative Process in Advertising Credits: 3
MSC 397 - Research Methods In Media & Strategic Communication Credits: 3

Media & Strategic Communication Electives (9 credits)

Students must take three MSC courses (9 credits) outside of their area of concentration in advertising, which can include courses in digital media & production, journalism, public relations, and the following common electives:

MSC 315 - History of Mass Communication Credits: 3
MSC 326 - Race, Gender & Class in Media Credits: 3
MSC 491 - Independent Research in Media & Strategic Communication Credits: 1
MSC 492 - Independent Research in Media & Strategic Communication Credits: 1
MSC 493 - Independent Research in Mass Communication Credits: 3
MSC 498 - Internship in Media & Strategic Communication Credits: 3
MSC 499 - Special Topics in Media and Strategic Communications Credits: 3
Note: Students pursuing a BA in Entrepreneurial Leadership as a double major may use up to two ENT courses to fulfill this major requirement. The number of courses/credits applied in this manner is limited by the College’s double-dip policy.