2022-2023 Undergraduate Catalog

Feb 02, 2025

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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA (0509)

University Core

To Satisfy University Core Area: Social Science

ECO 201 - Basic Microeconomic Analysis Credits: 3
ECO 202 - Basic Macroeconomics Analysis Credits: 3

To Satisfy University Core Area: STEM

MTH 132 - Function Analysis for Business Credits: 3
OR
MTH 134 - Business Calculus Credits: 3
OR
MTH 231 - Calculus 1 Credits: 4

Business Degree Core

All students graduating from the LaPenta School of Business must complete the following business degree core requirements:

BUS 100 - Introduction to Business Credits: 3
BUS 130 - The Legal Environment of Business Credits: 3
BUS 150 - Introduction to Information Systems Credits: 3
BUS 201 - Principles of Financial Accounting Credits: 3
BUS 202 - Principles of Managerial Accounting Credits: 3
BUS 210 - Statistics Credits: 3
BUS 220 - Principles of Management Credits: 3
BUS 230 - Principles of Finance Credits: 3
BUS 240 - Principles of Marketing Credits: 3
BUS 320 - Operations Management Analytics Credits: 3
BUS 410 - The Role of Business in Contemporary American Society Credits: 3
BUS 470 - Business Policy and Strategy Credits: 3

Major Requirements

Students who choose to major in marketing must complete the following:

Major Courses

MKT 301 - Consumer Behavior Credits: 3
MKT 307 - Marketing Communications Credits: 3
MKT 330 - Market Research Credits: 3
MKT 414 - International Marketing Credits: 3
MKT 460 - Marketing Strategy and Planning Credits: 3

Two additional Marketing electives chosen from the list below

MKT 302 - Personal Selling and Sales Management Credits: 3
MKT 319 - Sports Marketing Credits: 3
MKT 350 - Global Fashion Marketing Credits: 3
MKT 360 - Global Entertainment Marketing Credits: 3
MKT 385 - Global Green Marketing Credits: 3
MKT 402 - Direct and Digital Marketing Credits: 3
MKT 403 - Retailing Management Credits: 3
MKT 406 - Current Issues in Marketing Credits: 3
MKT 416 - International Advertising Credits: 3
MKT 465 - Marketing Internship Credits: 3

Comprehensive Requirement:

Candidates for the BBA in marketing must complete the requirements of MKT 460 to satisfy the comprehensive requirement.