Media & Strategic Communication, Advertising, BA (0601)

Media & Strategic Communication Core Requirements (12 credits)

• MSC 200 - Introduction to Media & Strategic Communication Credits: 3
• MSC 230 - Digital Literacy and Practice Credits: 3
• MSC 300 - Media Law and Ethics Credits: 3
• MSC 496 - Seminar In Media & Strategic Communication Credits: 3

Advertising Concentration Requirements (12 credits)

• MSC 210 - Introduction to Advertising Credits: 3
• MSC 305 - Creative Advertising Strategy Credits: 3
• MSC 323 - Digital Advertising Credits: 3
• MSC 403 - Advertising Campaigns Credits: 3

Advertising Concentration Electives (6 credits)

Choose two (2) courses from the following:

• MSC 313 - Media Planning and Buying Credits: 3
• MSC 321 - Trends in Advertising Credits: 3
• MSC 322 - Advertising Account Planning and Research Credits: 3
• MSC 335 - The Creative Process in Advertising Credits: 3
• MSC 397 - Research Methods In Media & Strategic Communication Credits: 3

Media & Strategic Communication Electives (9 credits)

Students must take three MSC courses (9 credits) outside of their area of concentration in advertising, which can include courses in digital media & production, journalism, public relations, and the following common electives:

• MSC 315 - History of Mass Communication Credits: 3
• MSC 326 - Race, Gender & Class in Media Credits: 3
• MSC 491 - Independent Research in Media & Strategic Communication Credits: 1
• MSC 492 - Independent Research in Media & Strategic Communication Credits: 1
• MSC 493 - Independent Research in Mass Communication Credits: 3
• MSC 498 - Internship in Media & Strategic Communication Credits: 3
• MSC 499 - Special Topics in Media and Strategic Communications Credits: 3

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  Note: Students pursuing a BA in Entrepreneurial Leadership as a double major may use up to two ENT courses to fulfill this major requirement. The number of courses/credits applied in this manner is limited by the University’s double-dip policy.