Media & Strategic Communication, Public Relations, BA (0601)

Media & Strategic Communication Core Requirements (12 credits)

• MSC 200 - Introduction to Media & Strategic Communication Credits: 3
• MSC 230 - Digital Literacy and Practice Credits: 3
• MSC 300 - Media Law and Ethics Credits: 3
• MSC 496 - Seminar In Media & Strategic Communication Credits: 3

Public Relations Concentration Requirements (12 credits)

• MSC 213 - Introduction to Public Relations Credits: 3
• MSC 370 - Writing for Public Relations Credits: 3
• MSC 397 - Research Methods In Media & Strategic Communication Credits: 3
• MSC 413 - Public Relations Campaigns and New Media Credits: 3

Public Relations Concentration Electives (6 credits)

Choose two (2) courses from the following:

• MSC 311 - Organizational Communication Credits: 3
• MSC 317 - Public Opinion Dynamics Credits: 3
• MSC 399 - International Media & Communication Credits: 3
• MSC 410 - Public Relations Case Studies Credits: 3
• MSC 478 - Copy Editing Credits: 3

Media & Strategic Communication Electives (9 credits)

Students must take three MSC courses (9 credits) outside of their area of concentration in public relations, which can include courses in advertising, digital media & production, journalism and the following common electives:

• MSC 315 - History of Mass Communication Credits: 3
• MSC 326 - Race, Gender & Class in Media Credits: 3
• MSC 491 - Independent Research in Media & Strategic Communication Credits: 1
• MSC 492 - Independent Research in Media & Strategic Communication Credits: 1
• MSC 493 - Independent Research in Mass Communication Credits: 3
• MSC 498 - Internship in Media & Strategic Communication Credits: 3
• MSC 499 - Special Topics in Media and Strategic Communications Credits: 3

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  Note: Students pursuing a BA in Entrepreneurial Leadership as a double major may use up to two ENT courses to fulfill this major requirement. The number of courses/credits applied in this manner is limited by the University’s double-dip policy.