Media & Strategic Communication, Digital Media & Production, BA (0601)

Media & Strategic Communication Degree Requirements

Media & Strategic Communication Core Requirements (12 credits)

MSC 200 - Introduction to Media & Strategic Communication Credits: 3
MSC 230 - Digital Literacy and Practice Credits: 3
MSC 300 - Media Law and Ethics Credits: 3
MSC 496 - Seminar In Media & Strategic Communication Credits: 3

Digital Media & Production Concentration Requirements (12 credits)

MSC 225 - Introduction to Digital Media & Production Credits: 3
MSC 327 - Digital Production: Studio and Field Credits: 3
MSC 350 - Writing for the Screen Credits: 3
MSC 428 - Digital Production Workshop Credits: 3 or
MSC 432 - Broadcast Newsroom Credits: 3

Digital Media & Production Concentration Electives (6 credits)

Choose two (2) courses from the following:

MSC 329 - Radio Production Credits: 3
MSC 337 - On-Camera Presence, Voice and Diction Credits: 3
MSC 430 - The Producer’s Craft Credits: 3
MSC 431 - Television Aesthetics and Criticism Credits: 3
MSC 435 - Sports Broadcasting and Production Credits: 3

Media & Strategic Communication Electives (9 credits)

Students must take three MSC courses (9 credits) outside of their area of concentration in digital media & production, which can include courses in advertising, journalism, public relations, and the following common electives:

MSC 315 - History of Mass Communication Credits: 3
MSC 326 - Race, Gender & Class in Media Credits: 3
MSC 491 - Independent Research in Media & Strategic Communication Credits: 1
MSC 492 - Independent Research in Media & Strategic Communication Credits: 1
MSC 493 - Independent Research in Mass Communication Credits: 3
MSC 498 - Internship in Media & Strategic Communication Credits: 3
MSC 499 - Special Topics in Media and Strategic Communications Credits: 3
Note: Students pursuing a BA in Entrepreneurial Leadership as a double major may use up to two ENT courses to fulfill this major requirement. The number of courses/credits applied in this manner is limited by the University’s double-dip policy.