Advanced Certificate in Marketing Analytics

Required Courses

• MKT 610 - Marketing Research Credits: 3
• IS 635 - Modeling Competitive Marketing Applications Credits: 3

Elective Courses

Choose two of the following courses:

• IS 621 - Business Analytics and Statistical Decisions Credits: 3
• IS 622 - Risk and Decision Technology Credits: 3
• IS 685 - Business Analytics with Data Mining Credits: 3
• IS 686 - Business Analytics with Text Mining Credits: 3
• MKT 671 - Digital Marketing Credits: 3

Total Credits for Certificate: 12 Credits