Mass Communication, Advertising, BA (0601)

Overview

College Core	57 credits
Major Courses - 36 credits
Common Courses	12 credits
Specialization Courses	18 credits
Outside Area Electives	9 credits
Liberal Arts Electives	0 - 9 credits
Open Electives	18 - 24 credits
TOTAL	120 credits

Note:

* The following courses in the major program are “professional courses” and not liberal arts courses: MCO 327 , MCO 428 , MCO 447 , and MCO 448 . The number of liberal arts electives varies according to the number of nonliberal arts credits taken.

Major Requirements

A. Foundation Courses (9 credits)

MCO 200 - Introduction to Mass Communications 3 Credits
MCO 230 - Digital Literacy & Practice 3 Credits
MCO 300 - Media Law and Ethics 3 Credits

B. Specialization Courses (18 credits)

Group 1. Required Courses (four courses)

MCO 210 - Advertising 3 Credits
MCO 305 - Advertising Strategy 3 Credits
MCO 335 - The Creative Process in Advertising 3 Credits
MCO 403 - Advertising Campaigns 3 Credits

Group 2. Area Electives (choose two)

MCO 313 - Media Planning and Buying 3 Credits
MCO 321 - Trends in Advertising 3 Credits
MCO 322 - Advertising Account Planning and Research 3 Credits
MCO 418 - Interactive Advertising 3 Credits

Outside Area Electives (9 credits)

Students need to take three Area Electives in Other Department Concentrations.

Common Electives

MCO 312 - Communication Graphics 3 Credits
MCO 314 - Multimedia Communications 3 Credits
MCO 315 - History of Mass Communication 3 Credits
MCO 326 - Race and Gender in Mass Communication 3 Credits
MCO 399 - International Mass Communication 3 Credits
MCO 491 - Independent Research in Mass Communication 1 Credits
MCO 492 - Independent Research in Mass Communication 1 Credits
MCO 493 - Independent Research in Mass Communication 3 Credits
MCO 498 - Internship in Mass Communication 3 Credits
MCO 499 - Special Topics in Mass Communications 3 Credits

Capstone Requirement

Candidates for the BA in mass communication must satisfactorily complete MCO 496 , the senior seminar.