Marketing, MBA (0509)

The task of any business is to deliver value to the market at a profit. The job of marketing is to analyze the market, discern opportunities, formulate marketing strategies, and develop specific tactics and actions. Because marketing is the interface between business and society, the department views graduate marketing education as an experience through which students may acquire an understanding of the roles marketing plays in business and the effects marketing decisions have on business, individuals and society.

The department has identified the following as its primary objectives: to expose students to the current state of marketing, including its global dimension; to relate marketing theory and practice, and to evaluate the societal consequences of marketing practice; to encourage students to think conceptually, critically, analytically, ethically and creatively; to develop students’ proficiency in effective marketing decision making; and to integrate information technology into marketing decision making.

Accordingly, the objective of the marketing curriculum is to make students marketing-literate by offering courses that represent the current state-of-the-art. These courses are intended to challenge and stimulate students’ thought and decision-making processes, and to contribute to their becoming successful marketing decision makers and business executives.