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Management |
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MNG 350 - Human Resource Management
Analysis of the principles and practices of HRM in the areas of human resource planning and policy, recruitment and selection, training and career development, labor relations, performance management, compensation management, and HR information management. Special attention will be paid to the new issues and challenges facing the HR manager as a result of changes in the social and legal environment, demographic diversity, and the global marketplace.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Offered in Fall & Spring
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MNG 360 - Service Learning Management for Sustainable Development
This service-learning course will address the topic of management, but relative to “sustainable development.” The need for business managers to manage the sustainable development process is the driving force behind this challenge. A “four-legged stool” of the management process is offered, as follows: 1) managing the needs of people, 2) managing optimal resource allocation, 3) managing the economic perspective, and 4) managing the environment. Management – planning, organizing, leading, controlling – and all its elements are essential to further this vital global topic in today’s world. Strategic management is needed too – long-term and short-term, internal and external environments, corporate-business-functional strategies, cooperation (versus competitiveness), and strategic alliances – and are all-important. The role of government is highlighted – “Governments must realize that they can either pay now (i.e., with tax benefits to companies, and therefore lost or decreased current tax revenues) or pay later, in the form of cleanups. Why not pay now?”
Lecture
3 Credits
Prerequisite: BUS 220
Offered in the Fall Semester
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MNG 380 - Managing Sports Organizations
This course will introduce students to the dynamic field of sport management. Topics will include management issues and principles, history of sport management, varieties of sport organizations, legal issues, human resource issues, branding, and strategic analysis. Students will examine the billion-dollar sport industry and identify the vast, creative and substantial role business plays in professional, collegiate, and amateur sports. Emerging trends in the sport management field will also be considered.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts
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MNG 406 - Advanced Project Management
An examination of the theory of Project Management with a detailed review and analysis of techniques applied and tools available. Students will be exposed to various approaches to Project Management used for large projects as well as small while surveying case studies of both successful and unsuccessful project initiatives. Topics will include a review of all basic subject matter covered in MNG 305 plus cost estimation techniques, budgeting, scope and stakeholder management, communications, conflict resolution, risk management, monitoring project performance, resource management, process mapping, and a review of the various certification qualifications. This course will reinforce the concepts learned though hands-on use of Microsoft Project. The instructor will guide students in considering the MS Project certification.
Lecture
3 Credits
Offered in the Fall Semester
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MNG 414 - International Management
This course focuses on the unique requirements and environmental factors associated with the management of international organizations. An in-depth examination of the impact of different cultures on legal, political, social, religious and economic systems engages the student in this increasingly important dimension of business management.
Lecture
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Offered in Fall & Spring
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MNG 415 - International Human Resource Management
Application of the principles and practices of HRM in the international organization. The case method will be used to develop student’s understanding of the international human resource function and the management of the HR function in multinational organizations. Cultural differences and legal HRM requirements in host countries will be compared. Emphasis will be on the foreign operations of the multinational organizations. Selected readings will be utilized to improve student skills. This course can be used as a Management or International Business major elective.
Lecture
3 Credits
Prerequisite or Corequisite: MNG 414
Not Liberal Arts Offered When Needed
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MNG 425 - Managerial Decision Making
An intensive study of managerial decision-making skills. Special emphasis will be placed upon the case method whereby actual organizational problems will be evaluated and proposed decisions developed by the student.
Lecture
3 Credits
Prerequisite: BUS 220 and Senior Status
Not Liberal Arts Open to Seniors Only Offered in Fall & Spring
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MNG 446 - The Business and Management of Content Creation in Sports, Entertainment and Media
The Business and Management of Content Creation in Today’s Media World will focus on the changing media marketplace and the video content that will continue to find its way to the consumer. The course will cover 1) Analysis of the cable, broadcast and internet video businesses, 2) The monetization of video content for the television/web industry, 3) Content branding networks and sites in the video world, 4) Tracking consumer consumption of video through DVRs, cord cutting, cable or satellite subscription, multiple video devices (mobile phones, tablets) and 5) the art of creating video content.
The course will not only present the current television and video market, but also allow the student to explore the past and future trends for video distribution. The student will also be able to learn the art of creating content, and then process how to sell that video in an ever changing media landscape.
Lecture
3 Credits
Prerequisite: BUS 220
Offered in the Fall Semester
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MNG 450 - Seminar in Management
An advanced course in management that will focus on a special topic or special theme during a particular semester. Students are given the opportunity to study topics in-depth, and apply, integrate, and build on knowledge from previous courses. The course will emphasize the enhancement of students’ skills involving the design and development of projects, as well as oral and written presentations of reports.
Seminar
3 Credits
Prerequisite: BUS 220
Not Liberal Arts Open to Seniors Only Offered When Needed
Department Consent Required
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MNG 451 - Health Care Industry Analysis
The course introduces students to the historical development, structure, operation, current and future directions of the major components of the American health care delivery system. It examines the ways in which health care services are organized and delivered, the influences that impact health care public policy decisions, factors that determine the allocation of health care resources and the establishment of priorities, and the relationship of health care costs to measurable benefits.
The United States has a unique system of health care delivery compared with other developed countries around the world. Almost all other developed countries have universal health insurance programs in which government plays a dominant role. Almost all of the citizens of other developed nations are entitled to receive health care services that include routine and basic health care. In the United States, the Affordable Care Act (ACA), has expanded health insurance, but it still falls short of achieving universal coverage. Besides insurance, adequate access to health care services and health care costs at both the individual and national levels continue to confound academics, policy makers, and politicians alike. While access has increased it remains far short of universal coverage, and the cost of health care continue to rise.
Course materials are drawn largely from the required text, supplemented y articles from the current literature. As appropriate, factual information is presented in its social, political and economic contexts to enhance understanding of he forces that shape the system and the evolving mandates for change.
Lecture
3 Credits
Offered in the Fall Semester
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MNG 453 - Management of Health Care Organization
To provide an introduction to managing health organizations, focusing on strategies for creating a productive work environment. It provides an overview of managerial roles and techniques, as well as leadership styles, with an emphasis on the current challenges of health services management.
Special emphasis will be placed on defining the organizational and personal competencies required to lead and manage health care organizations today and tomorrow.
Lecture
3 Credits
Offered during Special Sessions
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MNG 461 - Independent Study in Management
Students undertake an advanced, specialized study project not covered by regular course offerings and participate in individual conferences with a faculty member to plan, execute, and discuss the project.
Independent Study
3 Credits
Department Consent Required
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MNG 463 - Independent Study
Students undertake an advanced, specialized study project not covered by regular course offerings and participate in individual conferences with a faculty member to plan, execute, and discuss the project.
Independent Study
3 Credits
Prerequisite: Senior Standing and Permission of Chair
Not Liberal Arts Open to Seniors Only Offered When Needed
Department Consent Required
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MNG 465 - Management Internship
Students carry out a work project in a private or public sector organization under the direct supervision of a designated faculty member and executive. Students meet on a regular basis with other interns and a faculty member to discuss findings and common problems.
Lecture
3 Credits
Prerequisite: Senior Standing and Permission of Chair
Not Liberal Arts Offered in Fall & Spring
Department Consent Required
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Marketing |
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BUS 240 - Principles of Marketing
An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of need-satisfying products and services to consumers. Topics include strategic and marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation, product development, pricing, promotion, distribution, and international marketing.
Lecture
3 Credits
Prerequisite: Sophomore Standing
Not Liberal Arts Offered in Fall & Spring
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MKT 301 - Consumer Behavior
A comprehensive study of the cultural, social, personal and psychological factors which influence consumers’ search for and evaluation, purchase, use and disposition of goods and services. Managerial implications for segmentation, positioning, product development and marketing communications will be explored.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 302 - Personal Selling and Sales Management
Study of the personal selling process and sales force management activities, including principles and techniques of professional selling; sales-force strategy and structure; recruitment, selection, training, compensation and supervision of salespeople.
Lecture
3 Credits
Prerequisite or Corequisite: BUS 240
Not Liberal Arts Offered When Needed
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MKT 307 - Marketing Communications
A comprehensive study of the different forms of promotion, including advertising, personal selling, sales promotion, public relations, and direct and digital marketing. Students will examine their use in developing and implementing integrated marketing communications programs to influence attitudes and behavior of selected audiences, as part of the overall marketing strategy.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 319 - Sports Marketing
A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sport consumer, research in sport marketing, the sport product, sports promotion and public relations, and future trends in sports marketing.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 330 - Market Research
An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis, and reporting of findings.
Lecture
3 Credits
Prerequisite: BUS 210 , BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 350 - Global Fashion Marketing
Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for women’s, men’s and children’s apparel and accessories; global sourcing; ethical considerations; fashion trends; and emerging market sectors. Careers in the fashion industry will be explored in detail. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: BUS 240
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MKT 360 - Global Entertainment Marketing
This course examines the concepts and practical application of marketing principles in the fields of professional entertainment, including music, film, TV, video games, sports, and performing arts. The course combines readings, lectures, online research, case studies and project report writing to help students better understand the marketing imperative in today’s diverse, global entertainment marketplace. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: BUS 240
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MKT 371 - Global Internet Marketing
This course examines how companies and not-for-profit organizations can use the Internet to conduct business around the world. Using an Internet-based format that promotes interactive learning, the course discusses the Internet as a platform for marketing research, marketing planning, product design, pricing, distribution, marketing communications, and online customer relationship marketing. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: BUS 240
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MKT 385 - Global Green Marketing
Students will investigate the growing field of “green” marketing from a global perspective. Topics include: sustainable business strategy; green product design, branding, and packaging; green advertising and marketing communications; pricing and distribution of eco-friendly goods and services; and marketing of environmental organizations and ideas. Emphasis will be placed on the role and power of consumers to shape a sustainable society through their purchasing, consumption, and disposal behavior. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: BUS 240
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MKT 402 - Direct and Digital Marketing
An intensive study of this fast growing form of marketing communication, which uses the Internet, direct mail, catalogs, TV infomercials, home shopping and telemarketing to interact directly with consumers. Students will explore the strategic, tactical, and control elements of direct and digital marketing in both consumer and business markets, and its role in the marketing mix. Topics include database marketing; online, viral and e-mail marketing; use of social media and mobile marketing; research, testing, and measurement of results.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered When Needed
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MKT 403 - Retailing Management
As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. The course focuses on the retail environment, planning, buying and inventory management, store design and layout, retail pricing and promotion. It also looks at the new retailing formats which include non-store retailing, the impact of technology and recent trends in international retailing.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered When Needed
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MKT 406 - Current Issues in Marketing
Study of current and emerging marketing fields, trends and issues. The course will focus on a special topic or theme (e.g., green marketing, social and nonprofit marketing) during a particular semester, giving students the opportunity to study the subject matter in depth
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered When Needed
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MKT 414 - International Marketing
This course focuses on the formulation of marketing strategies for international operations. It analyzes decisions relating to selection of target market(s) and design of marketing programs suitable for marketing products and services in increasingly interdependent national markets. By emphasizing research of the cultural, economic and regulatory environments of business abroad, the course studies the challenges of adjusting and standardizing product, price, distribution and promotion, worldwide.
Lecture
3 Credits
Prerequisite: BUS 240
Not Liberal Arts Offered in Fall & Spring
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MKT 416 - International Advertising
This course examines advertising from the perspective of the global marketer. It addresss the opportunities and challenges inherent in the successful transfer of advertising appeals, messages, art, copy, and other elements of an advertising campaign from one country to another. Strategic decisions relating to specification of advertising objectives, budgeting, media planning, and agency selection are given particular attention. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: MKT 414
Not Liberal Arts Offered When Needed
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MKT 418 - Import and Export Management
This course provides an in-depth examination of the export and import processes, focusing on the activities that firms need to undertake and prepare for entering the international marketplace. It discusses the basic motivations to internationalize, information and financial concerns of firms beginning to internationalize their operations, and various strategic issues affecting export and import development. Case studies and hands-on team projects are utilized to highlight product, price, distribution, and promotion decision-making for exports and imports in a variety of business situations. This course can be used as a Marketing or International Business major elective.
Lecture
3 Credits
Prerequisite: MKT 414 or (BUS 240 and BEC 325 )
Not Liberal Arts Offered When Needed
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MKT 460 - Marketing Strategy and Planning
A study of the process of strategy formulation in marketing. This course emphasizes the integration of knowledge from all previous courses in marketing and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed.
Lecture
3 Credits
Prerequisites: BUS 240 , MKT 301 , MKT 307 , MKT 330 , MKT 414 and senior status
Not Liberal Arts Offered in Fall & Spring
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MKT 463 - Independent Study in Marketing
Students undertake an advanced, specialized study project not covered by the regular course offerings. Students participate in individual conferences with a faculty member to plan, execute, and discuss the project.
Independent Study
3 Credits
Prerequisite: Senior Standing
Not Liberal Arts Offered When Needed
Department Consent Required
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MKT 465 - Marketing Internship
Students carry out a work project in a private or public sector organization under the direct supervision of a designated faculty member and executive. Students meet on a regular basis with other interns and a faculty member to discuss findings and common problems.
Internship
3 Credits
Prerequisite: Senior Standing and approval of Internship Coordinator
Not Liberal Arts Offered in Fall & Spring Offered in the Summer
Department Consent Required
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Mass Communication (See also Public Communication)
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CDS 1139 - Freelance Journalism
This course explores the field of freelance journalism as a secondary career or part-time occupation. Basics of research, writing, copy preparation and editing are imparted through hands-on exercises and case studies. Techniques of marketing one’s writing are also discussed.
Lecture
1 Credits
Offered When Needed Weekend Intensive
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MCO 200 - Introduction to Mass Communications
An overview of the process of mass communication and the mass media. The difference between human communication and mass communication; the elements, functions, impact and effects of mass communication; the profile of broadcasting, film, journalism, advertising and public relations; careers in mass communication. Recommended to be taken prior to other Mass Communication courses; not open to first semester freshmen.
Lecture
3 Credits
Not Open to first Semester Freshman Offered in Fall & Spring
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MCO 210 - Advertising
A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function.
Lecture
3 Credits
Offered in Fall & Spring
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MCO 213 - Public Relations
A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise.
Lecture
3 Credits
Offered in Fall & Spring
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MCO 225 - Broadcast Media
This course is designed to survey the technology and regulation of broadcasting in the United States, as well as provide an in-depth examination, through discussion and practical application, of the structural and operational models within the broadcasting, cable and new media industries, as well as survey the various career opportunities therein.
Lecture
3 Credits
Prerequisite: MCO 200
Offered in Fall & Spring
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MCO 230 - Digital Literacy & Practice
A practical course examining and applying current communications technologies and strategies to enable students to develop and produce effective communications vehicles of the caliber and nature used in the mass communication field. The course will deal with blog and Web site creation, social media, presentation tools, audio and video production and strategy development. Includes software and technical training
Lecture
3 Credits
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MCO 275 - Journalism
The history, philosophies, ethics, and practices of the press with emphasis on newspapers. Basic news and feature writing, as well as copy editing techniques will be stressed.
Lecture
3 Credits
Offered in Fall & Spring
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MCO 300 - Media Law and Ethics
The legal and ethical issues related to the practice of mass communication: Federal and State laws regulating the media; freedom of information, libel, privacy, access, copyright, obscenity, advertising and broadcast regulation; ethical issues and problems related to the media; social responsibility and self-regulation.
Lecture
3 Credits
Prerequisite MCO 200
Offered in Fall & Spring
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MCO 305 - Advertising Strategy
An examination of the central place of strategy in developing advertising campaigns. The role of the account executive and this person’s relationship to both the client and other departments within the advertising agency are thoroughly explored. Case studies that provide insight into various ways in which companies solve advertising problems receive prominent attention. Lessons from the case studies are used to develop hypothetical strategies meant to guide creative advertising executions.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 311 - Organizational Communication
Study of the role, function and use of communication within business and non-profit organizations: the assessment of communication needs in organizations; planning of communication programs and activities; choice and use of different media and evaluation of communication programs.
Lecture
3 Credits
Prerequisite: MCO 213
Offered in Fall & Spring
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MCO 312 - Communication Graphics
The creative use of typography, layout and design in print media, advertising, and public relations; background in the basic knowledge of various printing processes and computer graphics helpful.
Lecture
3 Credits
Prerequisite: MCO 200
Offered When Needed
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MCO 313 - Media Planning and Buying
Attention is focused on creating and implementing effective media planning strategies. The various factors that influence the choice of and placement in advertising media are explored. Emphasis is placed on the rapidly changing media environment and the wide assortment of vehicles an advertiser has at its disposal.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 314 - Multimedia Communications
An introduction to the basic concepts and practices of multimedia production, particularly emphasizing computer presentations for business and educational purposes. Students will develop original scripts into full multimedia projects utilizing graphics, animation, sound, and video.
Lecture
3 Credits
Offered When Needed
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MCO 315 - History of Mass Communication
The course explores the origin and development of mass communication from the invention of writing to the present. The social, economic and political implications of the innovations in technology and the nature of the media will be analyzed.
Lecture
3 Credits
Offered in Alternate Years
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MCO 317 - Public Opinion Dynamics
A study of the formation, nature and role of public opinion in a democratic society; investigation of how persuasion and propaganda effects are achieved via mass communication.
Lecture
3 Credits
Offered When Needed
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MCO 321 - Trends in Advertising
An exploration of the most recent advertising and marketing strategies and tactics that advertisers have used in adapting to a continuously and rapidly changing media environment. Emphasis is on case studies, learning new approaches to advertising, and applying some of these techniques through a team project. The specific content of the course will shift over time to reflect the latest developments in advertising.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 322 - Advertising Account Planning and Research
An exploration and the application of various research techniques that are used to better understand consumers and generate successful advertising strategies. The history and function of account planning, as well as its relationship to this process are thoroughly examined. Both quantitative approaches, including surveys and experimental designs, and qualitative methods, including in-depth interviews and ethnographic procedures, are addressed.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 326 - Race and Gender in Mass Communication
This course critically examines the role of the media in constructions of race and gender in society. It analyzes race and gender issues related to media representations, media ownership and the media workface.
Lecture
3 Credits
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MCO 327 - Digital Production: Studio & Field
Techniques of television studio and field production from scripting to directing; topics of study include elements of various forms of writing for television; studio and field production; design; lighting; graphics; program planning in a workshop setting.
Lecture
3 Credits
Prerequisite: MCO 225
Lab Hours Required Not Liberal Arts Offered in Fall & Spring
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MCO 329 - Radio Production
This course will offer an intensive study opportunity in all facets of radio production. Topics covered will include writing for broadcast radio, on-air speech methodology and technical radio production. Students will be required to exhibit their radio production skills by broadcasting live on the campus radio station.
Practicum
3 Credits
Prerequisite: MCO 225
Not Liberal Arts Offered in the Fall Semester
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MCO 330 - Broadcast Journalism
The content, techniques, structure, impact, and limitations of electronic journalism; basic script models; the informative interview; news stories with actualities for radio and television; the planning of radio and television newscasts.
Lecture
3 Credits
Prereq: MCO 225 or MCO 275
Offered in Fall & Spring
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MCO 335 - The Creative Process in Advertising
An in-depth approach to developing creative advertising for various media. Focus is on the importance of creativity in advertising and the two main positions in an advertising agency creative department – the copywriter and art director. The thinking behind and practices associated with these central roles are covered. These practices are applied to the development of original, strategically-sound advertising campaigns.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 305
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MCO 337 - On-Camera Presence, Voice and Diction
An intensive study in on-camera demeanor, voice control and speaking styles. Students will master the craft of proper on-camera appearance and presentation, proper voice techniques and interview styles.
Practicum
3 Credits
Prerequisite: MCO 225
Not Liberal Arts Offered in Fall & Spring
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MCO 350 - Writing for the Screen
This course is designed to give the beginning student an overview of screenwriting specifically for the television and video industries. Concepts to be introduced include: familiarity with various media formats, concept development, plot developments, writing treatments, scene construction, character development, idea generation, brainstorming and marketing. Students will study and apply the techniques, style and formats of treatment preparation and scriptwriting for various visual media formats including television, new media/internet and short films.
Lecture
3 Credits
Prerequisite:MCO 225
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MCO 370 - Writing for Public Relations
A public relations writing course for preparing, adapting and analyzing messages for print and electronic media, new media, and the Internet.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 213
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MCO 377 - Writing for Multiplatform Journalisim
An intensive study of copy preparation and news writing for the print medium: basic and advanced skills of writing; structure and style of news stories and news features.
Lecture
3 Credits
Prerequisite: MCO 200 ; MCO 213 or MCO 275
Offered in Fall & Spring
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MCO 378 - Reporting for Multiplatform Journalism
An intensive study of news gathering and reporting for multiplatform journalism. Development of reporting, research and interpretive skills in multiple disciplines, including public affairs, sports, arts and culture and business. Focus on finding and qualifying sources as well as covering a beat and creating relationships with contacts.
Lecture
3 Credits
Prerequisite: MCO 275 and MCO 377
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MCO 387 - Converged Magazine Production
A study of the principles and practices of magazine editing and publishing: historical analysis of magazine industry and of specific types of magazines; editorial objectives and formulae; various stages of the planning and editing of general interest magazines.
Lecture
3 Credits
Offered in the Fall Semester
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MCO 388 - Sports Journalism
An advanced course in reporting and writing on sports for the print and broadcast media. Topics of study include coverage of sports events, interviews, profiles, columns, investigative stories, and analyses and commentaries.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 275
Offered in Alternate Years
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MCO 389 - Online Journalism
This course familiarizes students with the use of online information sources in reporting and information gathering. Topics of study include the use of databases and the Internet for information gathering and computer-assisted reporting, critical evaluation of Internet content and the legal and ethical implications of online journalism.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 275
Offered in the Spring Semester
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MCO 391 - Advanced Writing and Reporting for Sports Journalism
An advanced course in reporting and writing on sports for the print and broadcast media. Topics of study include coverage of sports events, interviews, profiles, columns, investigative stories, analyses and commentaries.
Lecture
3 Credits
Prerequisite: MCO 275 , MCO 377 and MCO 378
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MCO 392 - Advanced Writing and Reporting for Public and Community Affairs
This advanced reporting course prepares the journalism student for covering public affairs, including all branches of local, state and federal government, administrative agencies, as well as other specialized community affairs reporting beats, including business, education, health care and labor. Course offers practical experience in covering public meetings, elections, interpreting public documents and records, interviewing public officials and community leaders, and understanding relevant legal procedures.
Lecture
3 Credits
Prerequisites: MCO 275 , MCO 377 and MCO 378
Offered in the Fall Semester
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MCO 393 - Business and Financial Reporting and Writing
This course teaches students how to understand what’s going on at companies big and small as well as Wall Street and to report and write stories about these businesses in a compelling way.
Lecture
3 Credits
Prerequisite: MCO 275 , MCO 377 , MCO 378 , MCO 478
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MCO 394 - Advanced Reporting and Writing for Entertainment, Arts and Culture Journalism
This advanced reporting course prepares the journalism student for covering entertainment, arts and culture, including motion pictures, television, book publishing, performing arts, art exhibitions, music concerts, drama and cultural events. Course offers practical experience in writing news stories and feature profiles involved in reporting events, covering press conferences, and interviewing key players in these fields. Emphasis on critical and persuasive writing about entertainment, arts and cultural media.
Lecture
3 Credits
Prerequisite: MCO 275 , MCO 377 and MCO 378
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MCO 397 - Research Methods in Mass Communication
The course focuses on the theory and methodology of applied mass communication research. Topics include reviews of literature, interviews, case studies, surveys, historical analysis; content analyses and focus groups.
Lecture
3 Credits
Prerequisite: MCO 200
Offered in Alternate Years
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MCO 399 - International Mass Communication
A comparative study of the mass communication and media systems of nations under varying social, political and economic systems; their development, structure, function and current state; political and economic factors that influence them; factors that facilitate or restrict the flow of national and international communication in those countries.
Lecture
3 Credits
Offered When Needed
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MCO 403 - Advertising Campaigns
A presentation of the skills necessary to design, implement and manage advertising campaigns, with an emphasis on planning and decision making procedures applied to specific advertising problems.
Lecture
3 Credits
Prerequisite: MCO 200 ; MCO 302 or MCO 335
Offered in Fall & Spring
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MCO 410 - Public Relations Case Studies
Case studies of typical public relations problems in industry, labor, education, government, social agencies and trade associations.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 213
Offered in the Fall Semester
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MCO 413 - Publicity Campaigns
Developing and implementing public relations campaigns; hands-on experience in designing and producing materials for campaigns; emphasis on use of planning and evaluation techniques.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 213
Offered in the Spring Semester
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MCO 414 - Advanced Topics in Public Relations: Health Communication
This course is a study of health communication including conceptual frameworks, processes and contexts. Topics such as provider-patient relationships, health promotions and disease prevention will be explored.
Lecture
3 Credits
Offered in Alternate Years
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MCO 418 - Interactive Advertising
Applies general advertising theory to the use of interactive media, especially the Internet. The advantages and disadvantages of using interactive media in advertising campaigns are explored. Emphasis is placed on developing the right strategies and using the right tools for reaching specialized audiences in a fragmented, yet digitally connected world.
Lecture
3 Credits
Prerequisite: MCO 200 , MCO 210
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MCO 428 - Digital Production Workshop
In a workshop environment, students will refine and expand their creative producing skill, technical production ability, and performing/hosting style. Students will explore various production formats including news, dramatic scenes, and music performance. Projects will culminate into a final comprehensive, multi-platform production package.
Lecture
3 Credits
Prerequisite: MCO 327
Lab Hours Required Not Liberal Arts Offered in Fall & Spring
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MCO 430 - The Producer’s Craft
This course will focus on the role of the producer for screen-based media. Areas of study include concept research and development; project budgeting and finance; writing and pitching proposals; planning pre-production, production, post-production, and distribution. Emphasis is on the Producer’s ability to guide the concept and story development of television and film genres through leadership, vision and creative originality.
Lecture
3 Credits
Prerequisite: MCO 225
Offered in Fall & Spring
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MCO 431 - Television Aesthetics & Criticism
This course will provide an introduction to the analysis of television modes, content and story design. Through lectures, readings and screenings, students will learn to examine and engage in television with a critical eye, and to deconstruct classic and contemporary television shows in order to recognize underlying paradigms, as well as the need for and impact of audience and advertiser appeal.
Lecture
3 Credits
Prerequisite: MCO 225
Offered in Fall & Spring
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MCO 432 - Broadcast Newsroom
Broadcast Newsroom is an advanced course for the students that have achieved a mid-level success in editing (audio/video), writing and reporting. Assignments will include campus coverage of news and events, turning that footage into a reporter’s package for multi-media news platforms.
Lecture
3 Credits
Prerequisite: MCO 225
Not Liberal Arts Offered in the Fall Semester
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MCO 435 - Sports Broadcasting and Production
This course will involve the practical application of broadcast methodologies, specifically related to the coverage of live sporting events. Topics covered will include the sports interview, preparing a “stand-up” during/after a sporting event, writing and delivering sports recaps and more. Students will be required to provide live sports coverage during on-campus eevnts. Some time outside of class will be required.
Practicum
3 Credits
Prerequisite: MCO 225
Not Liberal Arts Offered in the Spring Semester
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MCO 447 - Advanced Television Production
This course provides the study and working knowledge of advanced television studio production. Students will be taught more advanced varieties of television production and will apply that knowledge toward the actual production of programs.
Lecture
3 Credits
Prerequisite: MCO 327
Offered in the Spring Semester
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MCO 476 - Feature Writing
Preparation of feature articles for the print media: discovering and researching ideas; techniques of writing various kinds of feature articles. emphasizing human interest factors and literary devices.
Lecture
3 Credits
Prerequisite: MCO 275
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MCO 478 - Copy Editing
A detailed study of contemporary copy editing practices: the role and responsibilities of the copy editor; techniques of news editing, headline writing and photo editing; basics of newspaper layout.
Lecture
3 Credits
Prerequisite: MCO 200 ; MCO 213 or MCO 275
Offered in the Spring Semester
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MCO 487 - Specialty Publications
The principles and practices of editing publications, such as brochures, newsletters and specialty magazines for business and non-profit organizations, planning, editing, design, production and circulation.
Lecture
3 Credits
Prerequisite: MCO 200 ; MCO 213 or MCO 275
Offered in the Fall Semester
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MCO 489 - Advanced Reporting
Lecture
3 Credits
Prerequisite: MCO 377
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MCO 491 - Independent Research in Mass Communication
A guided independent study on a topic in mass communication. Public meetings with the instructor required. A final research paper or project to be submitted at the end of the course.
Independent Study
1 Credits
Prerequisite: Senior Status and Permission of Department Chair
Department Consent Required
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MCO 492 - Independent Research in Mass Communication
A guided independent study on a topic in mass communication. Public meetings with the instructor required. A final research paper or project to be submitted at the end of the course.
Independent Study
1 Credits
Prerequisite: Senior Status and Permission of Department Chair
Department Consent Required
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MCO 493 - Independent Research in Mass Communication
A guided independent study on a topic in mass communication. Public meetings with the instructor required. A final research paper or project to be submitted at the end of the course.
Independent Study
3 Credits
Prerequisite: Senior Standing and Permission of the Department Chair
Offered in Fall & Spring
Department Consent Required
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MCO 496 - Seminar in Mass Communication
A synthesis of theoretical knowledge and applied research skills in student’s area of specialization in mass communication. It is the culminating experience and capstone of the program.
Seminar
3 Credits
Prerequisite: Junior Standing
Capstone Course Offered in Fall & Spring
Department Consent Required
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MCO 498 - Internship in Mass Communication
Participation in an off-campus, supervised work experience at a media organization. Regular meetings with the internship coordinator, periodic reports, as well as a final paper relating the work experience to the student’s coursework in mass communication required.
Internship
3 Credits
Prerequisite: Senior status
Department Consent Required
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MCO 499 - Special Topics in Mass Communications
Designed to offer an intensive study opportunity in an area of specialization not covered in great depth by existing courses.
Lecture
3 Credits
Prerequisite: MCO 200
Offered When Needed
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Mathematics Registration for courses numbered 240 and above requires permission of the department chair.
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CDS 1177 - Probability and Casinos
An exposition of the fundamentals of the theory of probability through the exploration of several popular casino games. Topics to be covered include counting, probability, odds, mathematical expectation, discrete probability distributions and game theory.
Lecture
1 Credits
Offered When Needed Weekend Intensive
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MTH 115 - Fundamentals Of Algebra
A course designed to prepare students for college-level mathematics. Topics include algebraic operations, the function concept, graphs, products and factoring, exponents and radicals, roots of polynomial and rational functions. Math elective; does not fulfill core requirement.
Lecture
3 Credits
Offered in the Fall Semester
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MTH 123 - Mathematical Thinking
The core mathematics course for students of business and the liberal arts, this course provides an overview of the mathematics used to solve problems which arise in modern society, business and science. The topics covered include probability, statistics, mathematics of finance and other contemporary topics. The emphasis is on decision making, critical thinking and conceptual understanding.
Lecture
3 Credits
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MTH 124 - Interpreting Information
A conceptual introduction to fundamental concepts of statistics including: sampling, graphical representation of data, numerical summaries of data, basic ideas of inference, and regression. This course will focus on understanding statistical concepts through the examination of reports on newscasts and articles published in newspapers, magazines, and on-line rather than a formula/calculation based approach.
Lecture
3 Credits
Offered during Special Sessions Offered in the Fall Semester
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MTH 125 - Demystifying Numbers
One of the core mathematics courses for students of the liberal arts, this course provides an overview of numbers in their different formulations, interpretations and applications. Students will see numbers in new and unusual ways. They will see interesting numbers arising in nature, the arts and cyber security, among other applications. These topics will be approached from a problem solving as well as critical thinking point of view.
Lecture
3 Credits
Offered during Special Sessions, Offered in the Fall Semester
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MTH 134 - Brief Calculus
A basic introduction to selected topics from calculus. Topics include elementary functions, rates of change, the derivative, differentiation, and integration with special emphasis on a variety of applications.
Lecture
3 Credits
Offered in Fall & Spring Offered in the Summer
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MTH 135 - Elementary Functions
An intensive study of algebraic, trigonometric and exponential functions and their inverses. This course is designed to prepare students to take the full calculus sequence.
Lecture
3 Credits
Offered in Fall & Spring
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MTH 153 - Mathematics for Education
An intensive overview of the conceptual background which underlies the major mathematical themes found in the elementary school curriculum. Concepts to be explored are taken from elementary set theory, number systems and number sense, relationships between fractions and decimals, the use of ratio, intuitive probability and intuitive geometry. These topics will be approached from a problem solving point of view with an emphasis on the appropriate uses of technology.
Lecture
3 Credits
Offered in the Spring Semester
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MTH 163 - Applied Discrete Mathematics
An introduction to discrete mathematics and its applications. Topics selected from combinatorics, induction and recursion, logic and proof, algorithms and their analysis, discrete structures, and elements of modern applied algebra. Emphasis on the use of mathematics as a tool to model and solve applied problems from variety of disciplines. For students interested in computer science and modern applied mathematics.
Lecture
3 Credits
Offered in the Spring Semester
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MTH 231 - Calculus 1
Study of functions; limits; continuity; derivatives; differentiation of algebraic functions, implicit differentiation, geometric and physical applications, mean value theorem, differentials, anti-differentiation, areas by integration, areas of limits as sums, the definite integral, fundamental theorem of the calculus, and differentiating and integration of trigonometric functions.
Lecture
4 Credits
Offered in Fall & Spring Offered in the Summer
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