ECO 649 - International Business in South and Central America

Companies worldwide are discovering the enormous potential of the Latin markets. However, success in the region is challenging, due to dramatic changes affecting many of the countries and a number of misconceptions about the region and its people. In this course, the student will be introduced to the considerable variations across countries and how they factor into best practices for conducting international business. The course will include readings from textbooks, periodicals and research papers, as well as case study analysis, group discussions and presentations, and guest speakers - all designed to illuminate relevant political, historical, economic, geographic, and demographic factors critical to doing business in Latin America. The student will finish the course with the foundation of knowledge required to analyze market conditions, assess competitive opportunities, and negotiate successful deals in the region. The course offers a platform to further develop interpersonal and analytical skills.
Lecture
Credits: 3
Offered in the Winter Trimester Offered in the Summer