2020-2021 Graduate Catalog 
    
    Mar 28, 2024  
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MBA 560 - Marketing Management


This course surveys the activities and decisions involved in directing the flow of need-satisfying products and services to consumers in domestic and foreign markets. Areas of study include corporate strategy, marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation and targeting, product development, pricing, promotion, distribution, social marketing, and marketing ethics.
Lecture
Credits: 3