2020-2021 Graduate Catalog 
    
    Nov 04, 2025  
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MKT 638 - Health Services Planning and Marketing

This course surveys community and institutional health systems planning, strategic planning, project planning and marketing as they apply to health services. Also included is a review of the major marketing strategies, including new services development, health care advertising, and pricing decisions.
Lecture
Credits: 3
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