MNG 697 - Managing Facilities and Event Operations in Sports, Entertainment and Media

This course is designed to provide an introduction to the principles of event management and day-to-day operations of sporting events. Students will develop a conceptual framework and an enhanced understanding with management techniques / strategies required for successful planning, promotion, implementation and evaluation of special events within a sport context. Specific topics will include event organization, event evaluation, public and corporate sponsorship, crowd management, security, food and beverage, hospitality, staff management, information technology / advanced media and merchandise. To the extent feasible, students will be provided opportunities for direct observation at various sports facilities, visiting local sporting events and via industry specific guest speakers.
Lecture
Credits: 3