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May 12, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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PR 616 - Innovative Communication Campaigns The planning, preparation, execution and control of public relations campaigns including the presentation of the campaign for approval; the use of research and the coordination of the various elements including message selection; choice of appropriate media technologies, design, strategies, budgeting and follow-up structures. Lecture Credits: 3 Offered in the Spring Semester
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