MNG 646 - The Business and Management of Content Creation in Sports, Entertainment and Media

The Business and Management of Content Creation in Today’s Media World will focus on the changing media marketplace and the video content that will continue to find its way to the consumer. The course will cover 1) Analysis of the cable, broadcast and internet video businesses, 2) The monetization of video content for the television/web industry, 3) Content branding networks and sites in the video world, 4) Tracking consumer consumption of video through DVRs, cord cutting, cable or satellite subscription, multiple video devices (mobile phones, tablets) and 5) the art of creating video content.

The course will not only present the current television and video market, but also allow the student to explore the past and future trends for video distribution. The student will also be able to learn the art of creating content, and then process how to sell that video in an ever changing media landscape.
Lecture
Credits: 3
Prerequisite: MBA 570 or a grade of at least B in BUS 220
Offered in the Fall Trimester