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Sep 12, 2024
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]
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MBA 560 - Marketing Management This course surveys the activities and decisions involved in directing the flow of need-satisfying products and services to consumers in domestic and foreign markets. Areas of study include corporate strategy, marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation and targeting, product development, pricing, promotion, distribution, social marketing, and marketing ethics. Lecture Credits: 3 MBA 560 GBC555 Offered in Fall, Winter, Spring, & Summer
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