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Sep 12, 2024
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]
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MKT 610 - Marketing Research An in-depth study of a wide spectrum of quantitative and qualitative methods and procedures used in marketing research amd their application to marketing decision making. A marketing research project will provide hands-on experience in planning and implementing marketing research, including problem identification, research design, use of secondary data, questionnaire design, sampling, fleidwork , data analysis, and oral and wriiten report presentation. Lecture Credits: 3 Prerequisite: MBA 510 & MBA 560 Offered in Fall Trimester
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