MKT 671 - Digital Marketing

This course is designed to provide students with the understanding and appreciation for the fundamental principles of marketing in the digital world. The course focuses on marketing concepts and how they are conceived, developed and implemented in today’s ever-expanding digital environment. It emphasizes developing a working knowledge of online marketing approaches through the creation of marketing strategies while exploring the relationship between traditional and digital marketing.
Lecture
Credits: 3
Prerequisite: MBA 560
Offered in Winter Trimester