2024-2025 Undergraduate Catalog 
    
    Nov 01, 2024  
2024-2025 Undergraduate Catalog

BUS 240 - Principles of Marketing


An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of need-satisfying products and services to consumers. Topics include strategic and marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation, product development, pricing, promotion, distribution, and international marketing.
Lecture
Credits: 3
Prerequisite: Sophomore Standing
Not Liberal Arts
Core Course
Written Intensive
Offered in Fall, Spring, & Summer