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Nov 21, 2024
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2024-2025 Undergraduate Catalog
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BUS 240 - Principles of Marketing An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of need-satisfying products and services to consumers. Topics include strategic and marketing planning, marketing research, the marketing environment, consumer behavior, market segmentation, product development, pricing, promotion, distribution, and international marketing. Lecture Credits: 3 Prerequisite: Sophomore Standing Not Liberal Arts
Core Course
Written Intensive
Offered in Fall, Spring, & Summer
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