MSC 323 - Digital Communication and Social Media

A comprehensive overview of digital media and strategic communication, including how PR professionals can use emerging digital formats and social media platforms as marketing tools. Students will learn to develop digital PR and marketing strategies; target consumers; create persuasive social media marketing content; conceptualize, execute, and optimize digital campaigns; and apply metrics to track campaign effectiveness.
Lecture
Credits: 3
Prerequisite: MSC 213
Equivalent(s): MCO 323
Offered in the Fall Semester