MSC 372 - Case Studies in PR and Crisis Communication

Students will learn how communications professionals prepare for and respond to crisis. The course explores crucial issues concerning communication with key stakeholders, including the news media, social media, employees, and consumers in times of crisis. Students will use case studies in the analysis of organizational, corporate, and individual responses to crisis situations.
Lecture
Credits: 3
Prerequisite: MSC 213
Offered in the Spring Semester