BUS 604 - Corporate Marketing and Event Management

It’s not “all about the music” and it’s not “just a game.” For corporate marketers, sports and entertainment mean business, from the inside out. Learn what and why corporations buy, how brilliant sales proposals can fail, the art of negotiation, the role of the Brand, managing “ambush marketing” by competitors, the ROI challenge, and more. Students considering sales, marketing, management or other careers in sports and entertainment will gain crucial insight into the corporate mindset with case studies from today’s leading sponsorship and event marketers.
Lecture
3 Credits